Max Mara S/S 2024 : He Cong, Felice Nova Noordhoff & Karolina Spakowski by Craig McDean

I'm able to appreciate the change in photographer this season, and while Craig McDean's Fendi campaigns were an eyesore, this is the complete opposite. The images work beautifully for Max Mara, love the setting, the casting and the elegance and sophistication this whole campaign radiates... very nicely done!
 
Clothes are chic, duh. More could've been done. Doesn't feel like shooting on location like this was necessary.
 

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