Max Mara S/S 2025 Milan

[vogue28]

VOGUE.COM

 

[vogue28]

VOGUE.COM

 

[Lola701]

It works!
Straight to the point, efficient, well styled. On point!

It’s weird but MaxMara gives to me what Michael Kors and The Row don’t manage to give me. But essentially, this is minimalist sportswear but I don’t know, they just do it better at MAXMARA!

 

[yslforever]

It works!
Straight to the point, efficient, well styled. On point!

It’s weird but MaxMara gives to me what Michael Kors and The Row don’t manage to give me. But essentially, this is minimalist sportswear but I don’t know, they just do it better at MAXMARA!

And add Jill Sander and Ferragamo to the mix of brands which fail.

And I would add also that I see no hint of Prada-isms or Philo-isms in that collection and that is very refreshing and desirable.

 

[thiago:)]

If I were a woman, I'd love to be that one. Sharp, elegant, no excuses.

 

[tourbillions]

one of the brands that delivers season after season. Just enough glamour, oppulence and sexiness to everything.

 

[Kennnnn]

Tonne Goodman through and through. It works very well.

 

[DK92]

NO SURPRISES HERE... Ian is the best in Milan and a REALLY NICE GUY, love it as usual!

 

[Machinegumm]

MM have been on a roll for a while. So sharp, so clean!

 

[Alquimista]

the proportions are so good. it's crazy to see WELL PROPORTIONED clothes.

 

[plentyofhorns]

Always love this show and the cast. maxmara really lets the girls be GORGEOUS

 

[90sfan]

Macy’s basement sale

 

[Squizree]

Max Mara has got to be one of the most underrated labels ever. It's really stood the test of the time without resorting to novelty or indulging in its own glory.

 

[TaylorBinque]

It’s not even their best yet this is what Milan’s Best looks like this season. What a chic collection. Styling is perfect

 

[WAVES]

it’s good RTW for the professional woman.

after what it looked like to be a Vittoria absence from MFW having her opening and closing his show was SO SMART! I wonder if she was exclusive…

 

[brandon J pierre]

Absolutely fantastic that long suit long dress the first look is amazing chic well proportioned well made very Italian. I think the color of the season is definitely Brown and shades of beige

 

[Fiercification]

It's not an exciting collection per se but it's so tasteful and chic in its straightforwardness. Ian has been delivering consistently luxurious and smart collections at Max Mara in recent years but my goodness, this outing is also testament to Tonne's incomparable talent for creating such clean and flattering looks for an aspirational woman.

And the cast ...DM Casting at their best.

 

[Creative]

That’s such a sleek collection! Bravo to design team. It’s just on point. 0 pretentiousness. Just pretty, well edited, clean… it works!

 

[jeanclaude]

Real basic clothes. Lookbook material.

 

[Lola701]

Real basic clothes. Lookbook material.

When it’s perfectly executed, tightly edited and still feels like a statement, basic can have all the runways in the world.

From all the brands in that lane, MM is maybe the only brand that standout to me.