So, let's consider ourselves as simple viewers, even if that's not entirely possible. But let's try and just tell what we see and feel. Now, right now. Enjoying the visuals, regardless if we're talking about fashion pages or girls in motion. Enjoying the soundtrack of the video and keeping it in mind while going through the story picture after picture. The atmosphere, the mood, the vibe. All what keeps hauting us after having a first quick look at everything. An atmosphere, a mood, a vibe. Or many vibes crossing each others in one same movement. Youth, freedom, carefree states of mind that have been carefully captured, it's all deep and lighthearted at the same time, all built on and relying on subtle contrasts that keeps us miles away from the casual violence of all we see through our window, that keeps us in another world where we still have dreams. Cause we still have some, many. And that might be the topic here: having a glimpse into a better future, one you would build with your own hands and heartbeats. It's getting a tad too poetic and lyrical but that's also what fashion is made for. Realising some of your dreams to keep dreaming and the circle goes on. Nervously yet full of hopes. Might be off-topic already, might be spot on, might have to go back to the true title of that story. Chapter One. Cause this is it, a first chapter of what we believe to be a long story for everyone. For Jessie Craig and stylist Rose Forde, for Joost Vandebrug, for all the models involved in this project (count the amazing Frida and Ellie as well for the video and all others listed under the editorial pictures). And for us, even if we were just passing by in this story. We are all free and passing by, after all. So, both titles should work and that's what we went for in the end. Check out the full editorial here and a behind-the-scenes bonus on Jessie's diary.
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