Miranda Kerr's the new face of David Jones
April 04, 2008 12:00am
SHE is dating one of the world's hottest Hollywood stars, but Aussie model Miranda Kerr has a new man in her life: David Jones.
In a deal worth a rumoured six-figure sum, the Gunnedah girl-made-good has secretly signed on as an ambassador for the department store chain.
The 23-year-old's youth and beauty, which has propelled her meteoric rise on the international fashion scene, is believed to have impressed DJ executives scouting for generational change.
The retailer's long-time "face" Megan Gale was allowed a graceful exit from catwalk duties in February after Victoria's Secret lingerie babe Kerr had negotiated the finer points of her contract in December while on holidays in NSW.
As rumours of the deal swept the fashion industry, DJs staffers offered only denials, desperate to keep the focus on Gale and details of the younger Kerr's signing under wraps.
While Gale will continue an association with DJs, Kerr will be paraded more prominently as the new look for the department store.
The younger model is seen by industry experts as more of a match for Myer's Jennifer Hawkins.
Kerr has already been introduced to customers, appearing alongside Gale in DJs' recent catalogue.
Her deal will include appearing on the runway for the retailer, with an Australian Fashion Week appearance later this month considered likely.
But all eyes will also be on her entourage, with talk Kerr's new boyfriend, actor Orlando Bloom, could be by her side when she is on duty for DJs.
Doubling the celeb factor, that's what you call a publicity gift with purchase.
http://www.news.com.au/dailytelegraph/story/0,22049,23480265-5001021,00.html