sleepingbeauty13
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http://nymag.com/daily/fashion/2011/05/img_models_ivan_bart_supermode.htmlIn an interview with Industrie magazine, IMG Models' super-agent Ivan Bart talks about the next generation of supermodels: "Everyone’s asking: ‘Where are all of the supermodels?’ I’ll tell you, the new generation of supermodels are always the models with personality, always the models you want to work with again." Why haven't there been many models with personality in recent years? "After the supermodel, there was a hunger and desire for designers to just design clothes and let them speak for themselves, so they were looking for new faces. These girls weren’t developed yet, they were sent down the runway literally just after getting off a plane from Eastern Europe." But now, the pendulum is swinging back, he says: "The reason why there are models with personality now is that the industry realised they needed experience, the experience of Miranda Kerr and Lara Stone — who really understand how to wear clothes, how to sell clothes, how to make you feel good when they walk into a room. So you say, ‘Uh, I would like to work with her again.'" [Industrie]
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Wow, what an amazing compliment from someone who knows the industry so well. Thanks for posting this here, May!"The reason why there are models with personality now is that the industry realised they needed experience, the experience of Miranda Kerr and Lara Stone — who really understand how to wear clothes, how to sell clothes, how to make you feel good when they walk into a room. So you say, ‘Uh, I would like to work with her again.'"



Now you’re looking at someone like Miranda Kerr, she’s the modern model — she already has a successful skincare line in Australia.
(about Miranda not having HF credits prior to signing with IMG)Miranda’s story is great because she walked into our office about four years ago and I just couldn’t understand why the industry wasn’t embracing her; I thought she had the most interesting personality.
Yes, and you couldn’t get that easily. She’s had a fascinating career. Someone like Gisele Bündchen, who has worked extremely hard in fashion and ended up at a mass-market brand like Victoria Secret, has been able to walk a tightrope between mass-market and luxury fashion. Until Miranda, I had never really seen it the other way: where somebody was a star in a mass-market brand and as a result was embraced by fashion. But again, that’s not without work, strategy and planning.
But, anyway, going back to Miranda Kerr, it really came about through the strategy and planning of both her and her manager at IMG. It’s a ‘we’, it’s not me at all and that’s success. Just like how Chuck Bennett sat back and allowed me to do my thing, I let other people do their thing. It’s my role to let them, to help and to nurture them.
I always believe in personality. Lara Stone is an overnight success who has been around for 10 years. And so is Miranda Kerr. There’s no overnight success; it just appears that way.
