Kerr effect
If only we could all look this glamorous in 36-degree desert heat.
Of course, it helps when you are genetically gifted, with hair and make-up teams on hand and a fabulous wardrobe in the wings, but such is life for Miranda Kerr.
This picture (right) is the first sneak peek of David Jones's new campaign starring the supermodel, here wearing Witchery, which was shot in Palm Springs, California.
Witchery is one of nine local and international brands that have
re-signed exclusive agreements with DJs, all for five years with the exception of Veronika Maine, which has signed on for three more. Dior, Coach, French Connection and Seed have also committed to the department store for another half decade, with the chief executive of Witchery, Ian Nairn, telling Fashion Police his company's decision to re-sign was a combination of the ''Miranda effect'' and the chance to develop the brand within DJs.
''If we get the right product Miranda wears in the [David Jones] campaigns in stores at the right time, the effect is immediate,'' Nairn says. ''We've had pieces sell out.''
Witchery has just launched Witchery Man into seven DJs stores, with plans to increase that number to 13 within the next six months.
''We launched Witchery Man two years ago, so being able to tap into the size of David Jones's menswear market share is really important for us,'' Nairn says.