The Australian 8-11-2006
All hail queen of the 'it' girls
Mischa Barton wields more fashion influence than most designers, but what does she do, asks Georgina Safe
[FONT=Arial,Helvetica,Sans-Serif]IT'S just the day before the David Jones spring-summer collections launch and Mischa Barton is still on the hunt for a red-carpet worthy outfit. "I don't know what I'm going to wear," Barton says as she flicks through a rack in David Jones's suite at the Hilton Hotel in Sydney.
An Alice McCall minidress is "very cute", but an embroidered Easton Pearson dress is "more me, I'm really into the laid-back hippie feel, but then it changes to something like this", says Barton, as she holds up an ivory Scanlan & Theodore cocktail dress.
Why should we care what she thinks is fashionable? Mischa Barton is a 20-year-old television actor who knows nothing about fashion except what she likes, or what her erstwhile stylist Rachel Zoe tells her to.
Her only qualification for being involved in the fashion industry is being borderline anorexic; oh, and having played an overprivileged, promiscuous and self-obsessed brat on The OC until her alter ego, the Californian calamity case Marissa Cooper, was killed off in a car crash.
Yet here I am, listening to a 20-year-old's words of wisdom on the key looks of the season - "I love leopard right now. I do. It's so rock'n'roll if you wear it right" - after DJs paid her reportedly in excess of $100,000 to come to Australia to help flog its frocks.
It has been an excellent investment. About 2000 tweens vied for a glimpse of the Los Angeles A-lister at a signing in DJs Melbourne yesterday, while more than 100 photographers and journalists jostled for a piece of her when she fronted a press conference in Sydney on Tuesday before attending the DJs collections show on Wednesday (for the record, she wore Willow).
That's a lot of attention.
"It's a funny thing to be followed all the time ... everybody knows every little thing I do," Barton says.
This is because Barton is the single most important influencer in international fashion at present, which also explains why I am here.
"People call me a style icon. It's very flattering when someone says that about your personal taste, but the woman I really respected growing up was not your average style icon," she says. "The people I had on my wall were like Marianne Faithfull."
But honey, Faithfull was 40 years ago, which on planet fashion makes her practically a dinosaur. Today it's all about you.
Vogue, Tatler, Elle, Harper's Bazaar and Marie Claire are among the international magazines whose covers she has graced in the past three years; you'll find her on this month's cover of Australian Marie Claire following an appearance on the front of Australian Vogue in July.
Grazia magazine this week anointed her the most stylish star of the northern summer, beating British supermodel Kate Moss, who came in at a poor fifth. Barton's gal pals Nicole Richie and Lindsay Lohan came in second and sixth respectively, which goes some way to explaining Barton's fame and fortune as a clothes horse of influence.
It's all about youth. Oh, and TV and supermarket tabloids. Barton's character on The OC was such a deliciously appalling example of teenage angst (eating disorder, lesbian affairs, your mum sleeping with your ex) that every one of them out there wants to be her. These days it's cool to be a girl with grit, rather than ape the airbrushed images and personalities of previous pin-ups such as Nicole Kidman, Uma Thurman and Gwyneth Paltrow. Barton, Richie, Lohan and Paris Hilton are where it's at, like it or lump it, for their street style with attitude to boot.
"The only way I really know how to describe my style is eclectic because it changes so often," Barton says. "I'm one of those people who dresses according to my mood or the way I feel, but in general I'm pretty laid-back." What that means is hanging at Starbucks teaming the latest Fendi, Chanel or Balenciaga "it" bag with sweatpants and an oversized latte, or walking the red carpet in Balenciaga teamed with ballet flats.
And houses like Fendi and Chanel are falling over themselves to get to these girls and give them as much graft (that's free goods) as possible because they understand their pivotal importance today in giving renewed relevance to what are often perceived as fusty old brands to both the youth market and older consumers.
Chanel designer Karl Lagerfeld has said how much he enjoys watching Lohan mix up the double Cs with denim or trainers for street credibility, so much so that he took the redhead as his date as to US Vogue Council of Fashion Designers of America Awards dinner two months ago. Lohan reportedly sprinted to the bathroom six times in two hours, prompting Lagerfeld to be chastised: "Karl, this is your guest, control her!"
But that is the appeal of the new "it" girls - they control their own destinies, which to feminists and the post-feminist generation alike is particularly appealing.
Ashley and Mary-Kate Olsen have their clothing and entertainment empire, Hilton and Richie have their own TV show, CDs and various other licensing deals, and Barton has clocked up ad campaigns for Keds, Accessorize and Morgan, and is the face of Neutrogena. Collectively, the new brat pack has the dubious credit of convincing older women everywhere to don oversized sunglasses and squeeze into skin-tight jeans or embrace bag-lady chic. Indeed these girls, led by Barton, have more influence than most fashion designers in setting the agenda in the style zeitgeist (Lagerfeld, Burberry's Christopher Bailey, Alber Elbaz and Balenciaga's Nicolas Ghesquiere excluded).
Thanks to the power of the paparazzi and the supermarket tabloids, if you see it today on the new pint-sized poster girls, you will find it tomorrow in Topshop or any of the other high street retail chains.
Barton may not be an Oscar-winning actor - "I think people don't know a lot about my career or where I come from, but that's OK, they'll figure it out eventually" - but that leaves all the more time to change outfits three times a day and hit the parties and fashion parades.
Because to find the harbinger of the new brigade we need look no further than Moss, who single-handedly spearheaded the whole grungy glamour deal without really doing anything at all.
[/FONT]