Having bought this issue, the whole thing seems a bit confused as to what it wants to be and to which group of people.
They say their target is 19-29, but they call it Miss Vogue, which is a very teen magazine name, and may very well put their target demographic off picking it up off a shelf. This is a serious issue, given that attracting an audience is a major factor for any new magazine.
And, their first cover star is a teen actor who would be perfect for a teen magazine. The gushing article on Elle seemed a bit embarrassing to my 26 year old self; maybe as a 16 year old I would empathize more with the (presumably grown up) writer's stated wish of being Elle's best friend because she is so nice and cute and fashionable and talented etc.
The magazine is also quite light on content in my opinion; all the articles and interviews aside from the feature are very short and not of what I would call a completely adult-pitched standard of writing. They would sit perfectly in a teen magazine, but they feel very light to me.
The editorials themselves are actually great and are pitched well at the 19-29 adult demographic. I will say that they have a very Russh-vibe to them, as does the whole magazine layout. Which I guess doesn't matter, as they seem to be doing Russh better than Russh does itself now (Russh has been downhill ever since Stevie left).
Overall, it's a bit of mess, with great individual parts here and there, but hard to understand as complete object. I think they need to do some serious thinking about what they want this magazine to be.