When they did it for Target USA, I went to 3 local Targets and the associates there told me the line didn't have any items for men which was clearly false. I really wanted that cardigan. So it's not even the fact that the men's selection is limited, you can't even find them and I'm one of those people who loathes returning clothes (it's time consuming and I hate having to explain myself to the associates), so I'm reluctant to buy clothes over the internet, I need to feel it and try it on.