Mona Johannesson

[@~PinkCouture~@]

^ well I don't she means tFS as an internet community, but rather, tFS as a large group of very real people who buy magazines regularly, check out the ads, take a real interest in fashion, etc. I think with perfume (b/c it's cheaper than let's say, a Prada dress, lol), there are plenty of non-fashion lovers / average Joes who will be able to buy the perfume, so it's true, we should keep them in mind as well as a target audience

Thanks for helping me clarify

I have so much knowledge abt. advertising b/c I was an Ad. Account Planner.

 

[Progenitor]

Was the person(s) in charge of Kates's editorial and Mona's commerical one and the same?

 

[OriginalSin]

^ Well both the print ad and Kate's editorial were shot by Craig McDean. I would guess that McDean had some hand in the commercial b/c the end shot matches up nicely with the photographed advertisement, but I don't know for sure, and I don't know who directed the commercial.

 

[avadakedavra]

Just finished this scan. Another 'version' of the Rock 'n Rose advert

 

[keri-lynn]

Great job!

 

[topmodelgates]

video

Hi

here the video clip

Mona fan site
http://www.monajohannesson.com/

 

[Gloria01]

I love her!

 

[hhyan]

I did a little search, but can't see this one. Hope it's not a repost.

Nina Ricci advertisement Spring/Summer 2006
Photo by Glen Luchford


theSeventh

 

[Falke]

Mona

 

[SweetFantasy]

how old is she?^

 

[@~PinkCouture~@]

I think she turns 20 this year

 

[_hannah]

what i can't get is that. many designer want to use her "look-a-like" of Kate Moss.. so she manage to get a few good campaigns. But while fashionweek she's always in not really known "runways". Well if they make an effort to take her for good campaigns at least take her for runways. For exemple she did Armani Exchange and Valentino Red. Not too bad because they are second brand of Armani and valentino. But we didn't see her at any runways at least of Armani exchange and Valentino Red ( maybe there's no runway for armani but i think there's one for valentino red... ) And if i remember well... an perfume "ad" is a strong campaign. So i really expected her to show up at good shows.

 

[Falke]

Mona Johannesson

Birtdate: 18 september 1987
Birth location: Aneby, Sweden
Measurements: 79-57-85 (EU)
Height: 172 cm; 5 ft 8 in
Eye color: Blue
Hair color: Dark blonde

 

[kellynjane]

Sorry about the tags!



(flickr.com)

 

[OriginalSin]

^so cute! thanks

 

[OriginalSin]

Outtakes from the Sept 2006 issue of Swedish Elle, photographed by Jimmy Backius



source: cameralink.se

 

[kellynjane]

Love the first, thank you!

 

[OriginalSin]

Hope this works, I can't upload the pic on imageshack or imagevenue because it's too large.

Michaa SS2007



source: scanned by BubbleBubble @ Bellazon.

I went to the michaa website, but there was no Mona for this campaign season...Maybe I was on the wrong site. Anyway, enjoy! I'll keep poking the net for more

 

[OriginalSin]

And yes! I was at the wrong site. Here are some more images from the campaign





source: itmichaa.com

 

[OriginalSin]

aaaand some wallies in 1024x768



source: itmichaa.com

pictures from the shoot:



source: istyle24