Mona Johannesson | Page 122 | the Fashion Spot

Mona Johannesson

ANYWAY :rolleyes:

She's at my home. :innocent::wub::brows:

I meant where is she as in
career wise, she isn't on the runway :rolleyes:

thanks for the pic melfrya :D
she looks gorg. !
& again, i don't think you could really
compare Kate to Mona, beauty wise.
being Kate is way older.

:innocent:
 
I finally got my hands on a copy of Crash Magazine, so I will scan Mona's 12 pg editorial later on! ^_^
 
^ :woot:

Here's some additional info on the Dreaming campaign, from WWD.

Fantasy Island
Published: Friday, November 02, 2007
By Julie Naughton

Tommy Hilfiger is singing a new tune — one designed for a refined lady — with Dreaming, a new fragrance he will launch in February. The upscale scent will be available in about 1,200 U.S. department stores and could do $10 million at retail in the U.S. in its first year on counter.

....

National advertising, featuring blonde model Mona Johannesson, breaks in March fashion, beauty and lifestyle magazines. Hilfiger calls the campaign "a throwback to icons from Hollywood's golden age," citing Grace Kelly and Marilyn Monroe as inspirations. "[These actresses] have always been a source of inspiration for me, and Mona in this ad typifies their style — sensuous, yet playful." There are three iterations of the ad: a single-page version featuring a bare Johannesson wrapped around a pillow, which will not include a scented strip; a second single-page image of Johannesson standing with a sheet wrapped around her, which will include a sample of the scent, and a double-page ad showing Johannesson in bed, a strategically placed sheet hiding the naughty bits. A silhouette of the bottle is present in each of the ad images, which were shot by Camilla Akrans at Pier 59 Studio at Chelsea Piers in Manhattan.

A national TV commercial, directed by Cyril Guyot, is also planned for the brand for holiday 2008. It features a song recorded especially for the campaign, "The Dreaming Song," by Jason Rowe.

Dreaming will also be supported by a dedicated Web site, dreamingaboutyou.com, which will feature music downloads and an interactive component with dream expert Craig Webb. It will go live in February 2008.

...
 
4lo8uqb.jpg

dreamingaboutyou.com
 
OK! Finally done :)

Crash Fall 2007
"Overlook"
ph. Jean-François Carly
Styled by Andrew Davis
scanned by me







Mona is also in the December issue of Elle. I'll be scanning that as well. And I finally got my hands on the October issue of Vogue China :woot: So I'll scan that too when I have time. But I should get around to the Elle scans later today ^_^
 
OlgaKorbut: thank you so much for that ad! I'm actually really liking her as a blonde in the Hilfiger fragrance ads. ;)
 
Elle (US) December 2007
"Down by the Sea"
ph. Matthew Brookes
styled by Mika Mizutani
scanned by me





I just love the first :heart:
 

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