Moschino F/W 2025.26 Milan

I miss Jeremy Scott at this point, even though this forum has never particularly appreciated him
He was considered tacky here mostly because his namesake brand (now I wonder if designers in recent seasons have transformed into those good taste makers because of such trend) but I found his Moschino more appealing than the current one even just for the superficial fun factor unlike this new one intentionally trying be intelletual and quirky.
 
he should've stayed at loewe and maybe he might've gotten the CD position there in the end

moschino must be one of the hardest brands to do at this moment in time
it wouldn't make sense to have JW at Dior with Adrian continuing Loewe with JW'isms they created together at that brand IMHO...

I imagine LVMH sees the potential to cash in with Proenza boys who presumably will be briefed to (and only capable) of doing commercial friendly collections that the US market might enjoy with a "light" arty feel in familiar Loewe colour ways to not rock the boat or the taste of the customer that enjoys returning to buy a new colour way of their handbag.

Meanwhile JW will have the chance to amplify his eccentricity on huge scale at Dior...

maybe
 
Very meh collection, it’s no secret that he and Jonathan loved 90s Japanese designers but c’mon this is so Yohji-lite that it almost looks like a diffusion line. You’ve got the crinoline skirt, the bendy twisty black looks, the duvet coats with matching hats, the polka dot looks…however the looks that are not literal copies are much worse, so he’d do well to stick to what he knows.

Moschino needs to be tackier to actually be fun. This is too heady for such a trash brand, even with the literal trash bags used as the main gimmick.
 
I think it is very obvious he made a parody of avant-garde designers, like Margiela and Yamamoto. So, in that way he is being loyal to Moschino DNA (parody of fashion).

But it is not funny enough to be seen as a real parody, so it reads as sad mix of other designer copies.
 
I think it is very obvious he made a parody of avant-garde designers, like Margiela and Yamamoto. So, in that way he is being loyal to Moschino DNA (parody of fashion).

But it is not funny enough to be seen as a real parody, so it reads as sad mix of other designer copies.
Pretty well summed up. Moschino's DNA is indeed about parody, about fun and making fun of what too many others take too seriously and this collection isn't fun for a single penny. It's not that easy, to be honest, as either one would lose the funny appeal of the brand while another could turn it too gimmicky (just a bit like a Henry Holland and his namesake "House"). I still think Jeremy Scott was a good fit for it, though I understand both Moschino and Scott may want to move on to something else. But when you want to move on (and possibly forward), you'd better make sure it actually works and doesn't just water-down (or even totally erase) what sets your brand apart from the others...
 
It should be illegal for fun brands to create collections that are over 70% black and have dimly-lit, dark runway shows 😭
 

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