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It’s very Moschino and I think the lookbook portrays more the idea of Moschino than his runway shows.
However, after Jeremy Scott and given the responses, I wonder if Moschino’s fate isn’t to be the hyper funny/camp/Pop culture heavy house.
He is a curator and understand the house but it’s maybe « too much for the purists » at this point.
Maybe Moschino’s destiny is to be a circus.
I think in terms of creative, they should get either ADR or Carlyne on board to help with the styling to convey the idea of « fun » generally around the brand.By
You may be right about that and it would probably make people like The Blonds, Heatherette, Christian Covan obvious choices… the most realistic one being Vaquera.
Not that I’d enjoy any of these but I fear as well that, while this is a much better and more approachable RTW for the average person than Jeremy Scott’s Moschino, they managed to sell a ton of entry priced merch from the halo effect of his shows.