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I am really loving it so far! Both Frida and Lindsay are great models and they work well together. I love the colors and the youth of this campaign.
Mulberry stayed close to home this season, with a campaign shot by Tim Walker in Brighton. Models Frida Gustavsson and Lindsey Wixson frolic on a beach festooned with giant props, including giant melting ice cream cones, candy sticks and striped paper bags. The campaign channels the spirit of creative director Emma Hill’s latest collection of eye-popping primary colors, thick, circus-tent stripes and animal prints. Her spring collection was inspired, she said, by memories of English family holidays — often on a drizzly beach.
Ronnie Cooke Newhouse served as creative director and produced a film of the campaign, shot on a 16 mm camera. The film, set to the music of “Walking in the Rain,” by Flash and the Pan, will air on mulberry.com on Monday. The print campaign will break in the February edition of British Vogue, which hits newsstands on Monday.