FRANCY ITALY
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behind-the-scene of H&M campaign
hennesandmauritz youtube
hennesandmauritz youtube



While Spring/Summer at Versace had been announced by Sixties’-style sensuality starring January Jones, the new campaign gathers some of the hottest models of the moment.
The campaign, shot by Mert Alas and Marcus Piggott, portrays Australian model Candice Swanepoel, the new face and highly-rated Daphne Groeneveld, who has been very successful in the latest fashion show season, Australian Abbey Lee Kershaw, Natasha Poly and Saskia De Brauw, the Dutch model who has already graced the cover of Vogue Italia in March 2011. The styling of the campaign was designed by Joe McKenna.
