Taste and Technology Succeed on the Runway
By CATHY HORYN
Published: September 12, 2005
Everybody always wants to know the same thing: What does it take to be a success in American fashion? What combination of luck, brains, money and filthy groveling does it take to create a style that other people will think is worthwhile - will buy and invest in? It's like the formula for Coke or something. Everybody wants to know. And here, maybe, is the answer: It takes 15 years, a nicotine habit and one genial Hawaiian.
Even before one knew anything about Waleed Khairzada and Julia Jentzsch, it was obvious from the clothes they presented last week that they had design experience and taste. You could tell this from the fit of a beige linen jacket with embroidered cross-stitching on the seams, and from the proportion of the pants, and the opaqueness of a white T-shirt. You didn't have to know that the fabrics came from Italy and Japan and included so-called "intelligent fabrics," like a pima cotton with antibacterial agents (so you don't have to wash a garment as often and can conserve water) and a denim made of cotton and paper that is lighter than conventional denim and sensitive to body temperature as well.
Five years ago, in his spare time, Mr. Khairzada, who was then the design director at Harve Benard, a coat and suit house on West 39th Street, drafted a business plan for a luxury-goods company that would use future technologies, which in most cases are already here. He had been working with a company that had developed a T-shirt that could upload a person's heart rate and other vitals to a satellite. You could see how something like that could have tremendous meaning to sports and medicine, but what about fashion? "This got me thinking," said Mr. Khairzada, 37. His business plan had 60 pages of financial details alone, and the support of a number of experts, including a professor at Columbia, he said. Then came Sept. 11, and no investors could be found.
A couple of years ago, though, a friend of Mr. Khairzada's, Ann Gentile, who is director of fabric research at Ellen Tracy, mentioned the plan to her cousin, Kosta Naum. Mr. Naum has business interests in Hawaii that include gardening. He wanted to invest. Then last summer, while having a cigarette outside 205 West 39th Street, Mr. Khairzada met Ms. Jentzsch, a designer with atelier training in Europe. The two met again and realized they shared a belief in the radicalism of minimalist design. One day they went up to Dia: Beacon to see Richard Serra's "Torqued Ellipses."
"Julia said, 'I could design the whole collection right here,' and I said, 'Oh, my God, so could I,' " Mr. Khairzada recalled. He laughed. "Some cheesy music must have come up in the background."
That was the beginning of Naum, the collection they presented last Thursday in Greg Mills's showroom in the garment district. The designers still have their day jobs-Ms. Jentzsch as the creative director of Philippe Adec in Paris and Mr. Khairzada as a consultant at Harve Benard. But with Naum they have at least tried to embrace the ideals of Rudi Gernreich and Issey Miyake, who said 35 years ago that the future of fashion lay in technology.