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New Name for BCBG Max Azria Collection
By Lauren DeCarlo
NEW YORK — The brand formerly known as BCBG Max Azria Collection will now be called Max Azria Collection.
The name change is effective with the fall collection to be shown Monday during fashion week here and exemplifies the company's new strategy of evolving the collection to a higher level.
wwd.com
By Lauren DeCarlo
NEW YORK — The brand formerly known as BCBG Max Azria Collection will now be called Max Azria Collection.
The name change is effective with the fall collection to be shown Monday during fashion week here and exemplifies the company's new strategy of evolving the collection to a higher level.
wwd.com
