Yes it's right in the southern hemisphere we're now in Spring summer 2012, so it's this season... it's a great campaign indeed and also i love to see him with Juan Manuel A.
^^ No, by "this season" I mean the "campaign season". Most of us are from the Northern Hemisphere, and we are now exciting about the sneak peeks of the S/S 2012 campaigns, right? But actually we are still in Winter.
Likewise, for people from the Southern Hemisphere, they are now still in Summer, waiting for the F/W 2012 campaigns to pop out. For them, "last season" was S/S 2011-12; while for us, "last season" was F/W 2011-12.
^The southern hemisphere is in the beginning of summer. For us SS2012 is this season, next SS season will be 2012/2013. Spring 2011 goes from 21st September to 20th December, Summer goes from 21st December to 20th March so the current Summer season is 2012 I think none of us is thinking of winter yet, in terms of campaigns LOL
Anyway, what I mean is that in Argentina (I don´t know about the rest of the continent) we don´t expect to see F/W ads in mags until the end of February or the beginning of March.
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