Nina Ricci "L'Elixir" Fragrance : Florrie Arnold

[lucy92]

source: perfumeshrine.blogspot.com

this is a bit of a disapointment. they had jessica stam for their last fragrance launch earlier this year.

 

[Empress Merel]

Isn't it just a special edition for the original Nina? Just like they had with the green and the gold bottle.

 

[ad041715]

This is very bland. Not eye-catching at all.

 

[isa.b.elle.]

^right!the ones with Stam were so much better!

 

[Filipe]

Looks pretty to me.

 

[BibiRose]

It's nothing new, another version of Nina perfume campaign. I prefer Stam.

 

[indepwe]

Still prefer the Stam.

 

[Empress Merel]

Stam wasn't even in the Nina one. (or that happened without my knowledge) She did Ricci Ricci.

 

[Filipe]

^Belongs to the same brand, but yes I would say this one is different, this one is a new campaign, an upgrade, from the last one with Ruslana.

 

[Urban Stylin]

dont like it

 

[hysteria]

So girlish, but lovely.

 

[windlagoon]

i love the tv ad. it's a nice song, and it's a cute, girlier approach of the new nina ricci. the dramatic fantastic days of the old nina by nina ricci are (sadly) over...but i like both ads.

 

[get fashion]

Without Oliver, Nina Ricci is worst and worst...

 

[Pricciao]

I prefer the one with Ruslana. are they in the same line?

supermodels.nl

 

[Lacroix]

I love the advert for this and the girl they've picked is a good choice, she has a beautiful face and I love the fact that she sings the song in the ad. It's whimsical

 

[fadedcolours]

Love Florrie and I'm so glad they picked her for this! Too bad she looks awkward in the ad because she's really pretty but oh well.

Nina Ricci’s Secret Weapon: Florrie Arnold
July 16, 2010 2:30 pm

In September, Puig will launch L’Elixir, the latest addition to Nina Ricci’s portfolio of fragrances. The sweetness of the scent seems targeted at a much younger audience than the one for, say, Ricci’s classic L’Air du Temps. So does the fairy-tale marketing. But the princess in this particular fairy tale is another story altogether. Some whiz at Puig had the genius to hire 21-year-old London popstrel Florrie Arnold (pictured, in Versus) as the face of L’Elixir. She was formerly in-house drummer for Xenomania, the star-making machine of British pop (Kylie, Girls Aloud, Cher!), and she still picks up sticks in her live performances. Girl drummers make a small but perfectly formed subspecies in music history, from the Honeycombs’ Honey Lantree and the Velvet Underground’s Moe Tucker to the Shaggs and Sheila E., though it’s scarcely Florrie’s percussive skills that have inveigled the input of cultural barometers like Xenomania’s Brian Higgins and Ponystep’s Richard Mortimer. In L’Elixir’s ad, she sings Blondie’s “Sunday Girl,” and there was indeed something of Debbie Harry’s pure pop pedigree in her shtick when she performed a showcase for Nina Ricci in West London yesterday. (Her band was done up like the cover of Blondie’s Parallel Lines, too.) But it was her coltish Carmen Kass gorgeousness that commanded the room. Though she was playing to a captive audience of a few dozen journalists, she had a similarly mesmerizing effect on the hundreds she performed to in Berlin’s Panorama Bar three weeks ago during Gay Pride. Florrie went out an ingenue, she came back a star. That’s a true pop fairy tale.

*style.com

 

[fadedcolours]

*nina-parfum.com

the full commercial:


the full music video:

 

[Street_a_Licious]

lol, comparing current perfumes to L'Air du Temps...

 

[Mirik]

ebook30 Glamour Russia February 2011

 

[Mirik]

Harper's Bazaar Russia February 2011

ebook30