I just can't believe we didn't have this thread yet, thanks for opening it,
myown!

It is my favourite highstreet store and I always shop there when being in London. The store on Regent Street is really great! Besides basics and cosmetics (which I adore, especially their body care products and nail polishes) I have their wool winter coat which is pure perfection.

Very elegant, the material and the cut are great, as is the quality. All in all, I'm very satisfied.
As I said, the quality is outstanding for the price, more so than with COS and much MUCH better than Zara ... You really can't compare these two brands quality-wise ... I find the sizing a bit on the large side, but mainly because the items fits are longer (yay for us, tall people!), but this is to be expected since the brand is Scandinavian.
Lakomka, I love your dress, very pretty! And also agree about their newsletters. It's a shame they aren't shipping here, I have to ask a friend to get it to his own place for me. I hope they will add delivering countries to their list, like COS did.