Penelope Cruz

Penelope Cruz is the new face of Loewe
Spanish actress Penelope Cruz is the new face of Loewe. The Spanish brand Loewe represents the triumph of the Spanish raw material in the industry of fashion and cinema. The creative director Stuart Vevers could not agree more with the choice of Penelope who he says has a "powerful and sensual beauty" that "has been my inspiration and a constant reference of my ideal woman since I arrived in Spanish Loewe ".
Penelope will appear in the new campaign in the January 2013, and will be the face of Loewe brand in the next three years.


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Penelope Cruz attended the 2013 Campari Calendar premiere in Milan, Italy on Tuesday (November 13).
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^So beautiful, such a classic glamorous gown, and gorgeous hair and makeup
 
I'm not a fan of the color, but she's beautiful anyways.
 
2013 Campari Calendar unveiling press conference held at the Hotel Bulgari on Tuesday (November 13) in Milan, Italy




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Penélope Cruz and Director Jordan Scott on the set of the new Nespresso The best café. Yours.

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SPANISH EYES: The Spanish accent in Loewe’s spring campaign could hardly be more pronounced. The arresting eyes of Penélope Cruz smolder for the camera of Mert Alas and Marcus Piggott, who captured the “Vicky Cristina Barcelona” star at the Palacio Marqués de Villafranca in Madrid. A key reference for the spring collection and campaign is Gala Dalí, the wife and muse of Surrealist artist Salvador Dalí, chosen for her strong and passionate character.

The ads break Thursday on Style.com and loewe.com. In print, the campaign makes its debut in Vogue Japan later this month, followed in February by an array of international fashion magazines. There will also be billboards in key cities where Loewe operates stores, starting in Spain the week of Feb. 6.

Cruz signed a three-year deal to front the Madrid-based house, founded in 1846 and owned since 1996 by French luxury giant LVMH Moët Hennessy Louis Vuitton. The Oscar-winning actress said she grew up with Loewe, and in the ads she wields its Amazona bag, originally created in 1975, plus one from its new equestrian-tinged Paseo line.

“It’s a really, really Spanish brand. It has always taken inspiration from the Spanish tradition, Spanish culture and Spanish history,” she said. “I’m really proud to be working with a brand where everything’s done here and almost everybody is Spanish.”

Collaborators on the ads are, in fact, of several nationalities, with art direction by Riccardo Ruini and stylist Joe McKenna, hair by Pablo Iglesias and makeup by Charlotte Tilbury.
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Penelope Cruz attends 'Venuto Al Mondo' (Volver A Nacer) photocall at Santo Mauro Hotel on January 10, 2013 in Madrid, Spain.
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Penelope Cruz, wearing a Chanel Vintage dress, attends 'Venuto Al Mondo' (Volver A Nacer) premiere at Capitol cinema on January 10, 2013 in Madrid, Spain.
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