Pollini S/S 2009 : Elise Crombez

[mariemaud]

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The first thing I did after seeing this ad was to make sure I had read the brand’s name correctly — After all, a two-page spread and modified font for a Pollini ad? The former hasn’t happened for the brand’s campaigns since a few years ago, and the latter, no doubt, signals a rebranding of the label’s more composed image as seen in the stoically beautiful Fall/Winter 2008 ads.
After refreshing my memory of the Pollini’s quirky spring collection, which was full of fun silhouettes and polka dots (As seen here), the details in this ad made more sense — even the casting of veteran Elise Crombez, which seems to conflict the entire concept. It is logical to question why, out of the many flirty, layered pieces, Pollini chose to market based on the portrait of a funeral attendee. After all, the styling in the ad appears very aged, and Elise’s unreadable expression makes one somewhat uneasy. However, the patterned background provides some balance and reminds us that this is just what we observe on the surface. In reality, she is not focused on what’s going on during the procession and service — she’s thinking about what food they will be serving at the reception.

http://lexposure.net/campaigns/campaignista

 

[vogue28]

much better than last season
love the pose in the first ad.

 

[mikel]

I like it. Great to see Elise isn something fairly big.

At first glance I thought it was Karen Elson.

 

[TraiT]

The background's exactly the same as the runway show!

Looks ok, though I thought they would have picked a more interesting pieces of saunders and better shoes of krikwood...

 

[gossiping]

very nice, like the backgrounds.

 

[TREVOFASHIONISTO]

its boring for me
even w/ the colorful background..
but its nice to see elise

 

[AnaBGD]

Elise looks good, I like her pose. But the whole ad is too colorful for me, it's almost hard to look at it.

 

[behansu]

I'm just so happy to see Elise again!

 

[CharlottefromCA]

Elise looks like Karen Elson to me in these pics

 

[Starry]

Elise looks like Karen Elson to me in these pics

At first glance I thought that was Karen as well.

 

[sedirea]

Heres a larger scan of the first image..

scanned by me.

 

[haru]

thanks for the scan, sedirea.

photographer is Craig McDean.

 

[mikel]

^Thanks for the info.

 

[Kanna]

Elise looks beautiful. Hope to see more.

 

[skalty]

elise
Looks good