I looove the composition of each ad, the lighting and everything regarding art direction is perfect... Joan's poses are awesome and easy, she really is one of the best posers in the industry 'cause she always makes the clothes look appealing, but I would have like more diversity in her expressions, looking at all of them together, as a whole campaign, makes them appear redundant ... but each of them work very well separately , and that's what really matters at the end.