Prada Says It Isn't for Sale, Not Talking With Buyers (Update1)
By Sara Gay Forden
July 8 (Bloomberg) -- Prada SpA, the Italian maker of Car Shoe and Azzedine Alaia fashions, said it isn't for sale and hasn't met with U.K. millionaire investor Richard Caring or private-equity funds.
The Sunday Times said today Prada was in talks with Caring to sell the company, citing unidentified people in London's financial district. The London-based newspaper reported Prada had received interest from at least two private equity companies.
``The information in the piece is completely incorrect,'' said Prada spokesman Tomaso Galli in a telephone interview today. ``The company is not for sale and there have been no meetings with anyone regarding a sale.''
Milan-based Prada and Salvatore Ferragamo SpA, an 80-year- old Italian luxury-goods maker based in Florence, Italy, have said they want to sell shares to the public to finance international expansion. Fashion companies are seeking access to financial markets to support the increasing costs of opening stores and executing global advertising campaigns to expand in emerging markets in Russia, China and India.
Galli said Prada's value is higher than the 2 billion euros ($2.73 billion) cited by the Times. ``The company is worth between 3 and 3.5 billion euros,'' Galli said.
Prada is still considering selling shares on the stock market starting from next year, he said. Prada has scrapped plans for an initial public offering three times in the current decade.
Aeffe IPO
Aeffe SpA, the Italian owner of the Moschino fashion brand, received regulatory approval July 6 to sell shares on the Italian Stock Exchange. The company, which also makes Alberta Ferretti and Jean-Paul Gaultier clothing, is selling shares to finance its expansion plans, which include opening new stores in China. Ferretti is also targeting higher sales of accessories, Chairman Massimo Ferretti said in a June 25 interview.
``Retail expansion and communications are the key drivers of the luxury-goods business today,'' said Armando Branchini, vice president of Intercorporate, a Milan-based consulting firm specializing in luxury goods, today.
Prada, which also owns English shoemaker Church & Co., cut costs and sold unprofitable Jil Sander and Helmut Lang fashion houses to concentrate on developing its brands, including Miu Miu.
Net income climbed to 76 million euros in the 2006 fiscal year through January from 47 million euros in the prior period, the company said in April. Sales rose 7.5 percent to 1.43 billion euros.
Stake Sale
Prada raised 100 million euros in December by selling a 5 percent stake to Banca Intesa SpA. The fashion company also bought back the 55 percent stake it didn't own in shoemaker Church's from Equinox the same month.
Luxury labels are also increasingly being sought after by investors because they are growing faster than the larger consumer market and because it is easier to develop an existing brand than to create one from scratch, Branchini said.
Permira Advisers LLP, manager of Europe's largest buyout fund, offered to buy Valentino Fashion Group SpA last month in a transaction valuing the company at 2.6 billion euros ($3.5 billion), lured by its Hugo Boss AG clothing brand and the potential to develop business at Rome-based fashion house Valentino SpA. The transaction is the largest private-equity purchase of a European luxury brand and follows TowerBrook Capital Partners LP's takeover of shoemaker Jimmy Choo Ltd. in February.
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