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^Well thats all and good if the fans of the brand see it as more than a clothing company, but that is what it is. Companies need profit to stay in business, and if Sander can't sell beyond the obsessed fanboys and fangirls, then that is a problem.
most people out shopping are looking at clothes, not a philosophy
But why do people spend money on particular clothing items? If people only wore clothing for purely functional purposes, style would be irrelevant.
People choose the clothes they wear based on the public image they wish to project. The Versace wearer is attracted to glamour and probably secretly fantasizes about living (or they already do live) the jet-set lifestyle.
Likewise, the person who chooses Jil Sander doesn't just do it for the clothing, but they also do it for the social or political statement. Clothing is an instrument through which people express their beliefs, interests, etc.
The point I was making in my original post is that the philosophy Jil Sander represents, has seen a steady decline. No longer is it common to see high quality fabrics and construction, or well-built homes, or fine-tuned superior engineered cars.
Society, as a whole, is more interested in surface appearance than they are real substance (which explains how wildly popular knock-off goods are). I think that's why Jil Sander never did well from the start, in comparison to "mainstream" brands like Versace or Gucci.
At the end of the day, many of the Versace, Gucci, Prada, etc. fans (not all, but many) are interested primarily with the LOOK, not the philosophy.
I consider Jil Sander and Helmut Lang to be clothing for a far more intellectual crowd, than say, Dior or Gucci.
Even Lagerfeld, without his fame at Chanel and Fendi, I suspect, might be in a similar position as the Jil Sander brand: he's very intellectual and arcane...his personal style does not suit the vast majority of people. I'm actually curious about how well the Karl Lagerfeld line does, in comparison to mainstream brands.
But why do people spend money on particular clothing items? If people only wore clothing for purely functional purposes, style would be irrelevant.
People choose the clothes they wear based on the public image they wish to project. The Versace wearer is attracted to glamour and probably secretly fantasizes about living (or they already do live) the jet-set lifestyle.
Likewise, the person who chooses Jil Sander doesn't just do it for the clothing, but they also do it for the social or political statement. Clothing is an instrument through which people express their beliefs, interests, etc.
The point I was making in my original post is that the philosophy Jil Sander represents, has seen a steady decline. No longer is it common to see high quality fabrics and construction, or well-built homes, or fine-tuned superior engineered cars.
Society, as a whole, is more interested in surface appearance than they are real substance (which explains how wildly popular knock-off goods are). I think that's why Jil Sander never did well from the start, in comparison to "mainstream" brands like Versace or Gucci.
At the end of the day, many of the Versace, Gucci, Prada, etc. fans (not all, but many) are interested primarily with the LOOK, not the philosophy.
I consider Jil Sander and Helmut Lang to be clothing for a far more intellectual crowd, than say, Dior or Gucci.
Even Lagerfeld, without his fame at Chanel and Fendi, I suspect, might be in a similar position as the Jil Sander brand: he's very intellectual and arcane...his personal style does not suit the vast majority of people. I'm actually curious about how well the Karl Lagerfeld line does, in comparison to mainstream brands.
If you have any interest, I'll be glad to give you a "guided tour" of some of the more interesting items via private messaging.
No. I don't like the turn the last collection took. And I'm not going to buy it- at least not if it looks like the runway. But it would pain me to see the line forced into accessory heavy mode just to stay afloat.
But why do people spend money on particular clothing items? If people only wore clothing for purely functional purposes, style would be irrelevant.
People choose the clothes they wear based on the public image they wish to project. The Versace wearer is attracted to glamour and probably secretly fantasizes about living (or they already do live) the jet-set lifestyle.
Likewise, the person who chooses Jil Sander doesn't just do it for the clothing, but they also do it for the social or political statement. Clothing is an instrument through which people express their beliefs, interests, etc.
The point I was making in my original post is that the philosophy Jil Sander represents, has seen a steady decline. No longer is it common to see high quality fabrics and construction, or well-built homes, or fine-tuned superior engineered cars.
Society, as a whole, is more interested in surface appearance than they are real substance (which explains how wildly popular knock-off goods are). I think that's why Jil Sander never did well from the start, in comparison to "mainstream" brands like Versace or Gucci.
At the end of the day, many of the Versace, Gucci, Prada, etc. fans (not all, but many) are interested primarily with the LOOK, not the philosophy.
I consider Jil Sander and Helmut Lang to be clothing for a far more intellectual crowd, than say, Dior or Gucci.
Even Lagerfeld, without his fame at Chanel and Fendi, I suspect, might be in a similar position as the Jil Sander brand: he's very intellectual and arcane...his personal style does not suit the vast majority of people. I'm actually curious about how well the Karl Lagerfeld line does, in comparison to mainstream brands.
oh please, just because people disagree with you doesn't mean they are superficial and unintelligent. Maybe that is the problem of these brands, they are even too pretentious for the pretentious set. As for Lagerfeld, its been pretty well documented his problems with his label. It doesn't do well.
anyway, back to the topic. I went to the Barney's warehouse sale today and I saw a disproportionate amount of Jil on the racks. It definitely wasn't selling...
I'm sensing a bit of hostility; I think you misunderstood my statement--I did not say disagreement equates to a lack of intellect. My point was simple: Jil Sander and Helmut Lang represent a style that emphasizes form, philosophy and abstraction (i.e. let the viewer determine value according to the experience)--which represents minimalism in the most pure way.
The fashion industry has been destroyed by profit motive. Those who go against the status quo end up irrelevant, or worse, without a design house. It's quite sad how marketability (e.g. Gucci under Tom Ford) trumps the designer's vision in fashion, which was perhaps the last great bastion for free thought. Again, this was Yves Saint Laurent's observation when he decided to call it quits.
A more important point to make, I would argue, is this: whether a fan of Sander or not, her brand should serve as a lesson and warning--when fashion goes in the direction of marketing and trends, the art and creativity is lost.
If one wants clothing, they can go to Kmart or H&M. But if one seeks philosophy and art in their clothing, they turn to fashion. But where do we turn when fashion sells out, and becomes just another corporate-owned commodity, no different than a television or a fast food joint?
Change Capital Partners LLP (”Change Capital Partners”), the private equity firm specialising in retail
and consumer industries, is pleased to announce that it has reached agreement to sell Jil Sander AG
(“Jil Sander”), the iconic fashion house which provides luxury women's and men's ready-to-wear,
accessories, footwear and fragrances, to Onward Holdings Co., Ltd. (“Onward”), the Tokyo-listed
apparel group, and its European subsidiary, GIBO’ Co. S.p.A. (“GIBO”), for an equity value of €167
million. The transaction, which will be structured through Onward’s acquisition of Violine S.à.r.l., is
expected to close shortly.