Prada Pre-Fall 2017 by Willy Vanderperre

[FND74]

It feels like a more colorful Dior by Raf ads.

 

[Creative]

Of course they have to cheapen the brand cause they are desperate. Prada is not selling at all, and there's no solution. This year, alledgely, has been their worst so far.

Anyway, I do agree with Dior_couture. This campaigns are just useless. So many concepts going on... So absurd.

It's very difficult because they can't fire Miuccia... but if I were them I'd do a total makeover. A different logo (omg it's so ugly), different bags, different collections...

 

[GivenchyHomme]

Of course they have to cheapen the brand cause they are desperate. Prada is not selling at all, and there's no solution. This year, alledgely, has been their worst so far.

Anyway, I do agree with Dior_couture. This campaigns are just useless. So many concepts going on... So absurd.

It's very difficult because they can't fire Miuccia... but if I were them I'd do a total makeover. A different logo (omg it's so ugly), different bags, different collections...

Miuccia isn't the problem. It's her husband, Patrizio Bertelli, that' pulling all the strings. He seems quite stubborn when it comes to change. Their stores need an update badly. Something about the stores just look old fashioned. They should remodel them in a style similar to the Fondiazone. The team that designs the bags needs a complete overhaul. They should play dirty and poach designers from other brands. Her RTW is perfect as is, that doesn't need to change. Update the stores and make some hot new bags is all they need to do.

 

[gius]

Expected more from this too. The show was stellar and seemed had much to say.

The music for the second story is gorgeous. I'm listening to Proem now in fact! :-) It reminds me of those blips by Radiohead. Wish it went more with the actual image here.

 

[zzzyao76]

Vogue Italia July 2017 Digital Edition