Prada S/S 2019 by Willy Vanderperre

[Valentine27]

Disjointed casting and this is mainly because of Gigi Hadid. I'd have never thought I'd see her name associated with Prada. Nowadays, I guess everything's possible. I'm only interested in Liu Wen and Anok Yai. At least, the campaign showcases the clothes nicely.

 

[dodencebt]

I get so annoyed by bad Photoshop jobs. I can't believe someone got paid to leave a white outline as if they were using the magic selection tool. What a joke of a campaign.

 

[Elite13]

My jaw dropped when I saw Gigi for Prada, but she doesn't look any better or any worse than the other models. The campaign itself isn't very imaginative, so I'm unsure if they hired Gigi to produce some kind of buzz around it or if Miuccia actually likes her.

 

[MetroMelannie]

I don’t understand this comment. Please elaborate. An Asian and Black Model in one campaign isn’t something you see very often, especially for a brand like Prada.

Limits? Can you explain? I’m just glad it’s not black and white.

Prada's choices seem to me coerced by:
- The diversity imperative brought to light with social media (which is obviously a good thing for the industry)
- The shift of the industry from West to East as China will be the first market this year before the US.

So yes to me it looks like they are casting one model per goal but put no effort into building a strong campaign and worst use them as filler hoping to reach their target through them. I mean representation without efforts does not necessarily translate into sales.

And yes it is unusual to see black and asian models in one campaign but question is : should diversity mean 100% equal representation of all ethnicities per shot/campaign in order to claim inclusiveness or on the opposite mean you can go with a campaign with "a majority of minority" in your cast ?

That is what I meant by diversity limits.

 

[xandroh]

Prada's choices seem to me coerced by:
- The diversity imperative brought to light with social media (which is obviously a good thing for the industry)
- The shift of the industry from West to East as China will be the first market this year before the US.

So yes to me it looks like they are casting one model per goal but put no effort into building a strong campaign and worst use them as filler hoping to reach their target through them. I mean representation without efforts does not necessarily translate into sales.

And yes it is unusual to see black and asian models in one campaign but question is : should diversity mean 100% equal representation of all ethnicities per shot/campaign in order to claim inclusiveness or on the opposite mean you can go with a campaign with "a majority of minority" in your cast ?

That is what I meant by diversity limits.

Obviously, Anok Yai is NOT a filler model because she is a Prada girl and she must be in every major Prada campaign.

 

[gossiping]

oh prada i thought they turned a corner but this is poor

 

[DK92]

Can't believe I'm saying this in 2019 but Willy Vanderperre is as bad photographer as Giampaolo Sgura.

I assume you said 2019 because you figured it should be said in 1999 or before?!

 

[Joromana]

And yes it is unusual to see black and asian models in one campaign but question is : should diversity mean 100% equal representation of all ethnicities per shot/campaign in order to claim inclusiveness or on the opposite mean you can go with a campaign with "a majority of minority" in your cast ?

That is what I meant by diversity limits.

As a person of color, I absolutely understand what you're saying. At times, diversity in fashion feels hokey, it feels like a checklist rather than an organic story or art direction. You can see it a mile away.

That being said, I ABSOLUTELY would rather have token-diversity representation over no representation at all.

To me, in this case, it feels organic. Prada has positioned itself as more of an international (dare I say, more East) brand in the past 6 years. This cast seems believable to me.

 

[bluebanter]

There is no way anyone can say Gigi stands out as any worse than the other models.
Her shot is good. As good as it can be with this lackluster concept.

 

[Plax]

I'm sick of people whining about diversity saying diversity should be blah blah blah. It's kinda funny that it looks like the people who criticize about diversity every time don't know that Vogue Paris hasn't used Asian Model for 2 years, and there are still many designers who don't work with Asian models in their advertisement ever.

Prada's choices seem to me coerced by:
- The diversity imperative brought to light with social media (which is obviously a good thing for the industry)
- The shift of the industry from West to East as China will be the first market this year before the US.

So yes to me it looks like they are casting one model per goal but put no effort into building a strong campaign and worst use them as filler hoping to reach their target through them. I mean representation without efforts does not necessarily translate into sales.

And yes it is unusual to see black and asian models in one campaign but question is : should diversity mean 100% equal representation of all ethnicities per shot/campaign in order to claim inclusiveness or on the opposite mean you can go with a campaign with "a majority of minority" in your cast ?

That is what I meant by diversity limits.

Prada was one of the most white washed brand before 2013. Naomi was the only non - white female model who got the Prada ad in that time if I remember it correctly. In 2013, Prada changed their casting director Russell Marsh to Ashley Brokaw because Russell Marsh was accused of bribes. From that time, Prada started to cast non-white models because it was Ashley Brokaws's way of casting, and I believe it was nothing to do with Social Media and the China Market. It's more like she valued diversity.

That being said, I ABSOLUTELY would rather have token-diversity representation over no representation at all.

I wish people know that even it looks like token-diversity representation, there were so much endeavor to get what you call token-diversity representation.

 

[dfwn2n]

Prada's choices seem to me coerced by:
- The diversity imperative brought to light with social media (which is obviously a good thing for the industry)
- The shift of the industry from West to East as China will be the first market this year before the US.

So yes to me it looks like they are casting one model per goal but put no effort into building a strong campaign and worst use them as filler hoping to reach their target through them. I mean representation without efforts does not necessarily translate into sales.

And yes it is unusual to see black and asian models in one campaign but question is : should diversity mean 100% equal representation of all ethnicities per shot/campaign in order to claim inclusiveness or on the opposite mean you can go with a campaign with "a majority of minority" in your cast ?

That is what I meant by diversity limits.

You shouldn’t be complaining in the thread about Prada. It’s one of the few diversed brands in the market. You should be complaining about brands like YSL, Proenza, Versace, Valentino, etc which only embrace black and white which is fake diversity.

 

[GivenchyHomme]

UHQ's



clashmagazine.com

 

[dior_couture1245]

You shouldn’t be complaining in the thread about Prada. It’s one of the few diversed brands in the market. You should be complaining about brands like YSL, Proenza, Versace, Valentino, etc which only embrace black and white which is fake diversity.

Those obsessed with diversity are never satisfied.

 

[Benn98]

Awful campaign, but that's to be expected, it's Prada by Willy Vanderperre. Wish someone would put an end to this.
My main gripes with it is the composition. I understand that the b&w shots wouldn't be enough for Prada because they probably want more looks on 2 pages, but why superimpose a colour shot on top of that?

I really only like Liu Wen's shot, not even Freja can win me over this time.

 

[Nomar]

Liu!

Gigi's shot is also not bad.

 

[GivenchyHomme]

New shot of Liu with much better styling.



Elle Digital

 

[dfwn2n]

New shot of Liu with much better styling.

**Please do not quote images**

Elle Digital

Omg I love this campaign! Willy got his sh*t together.

 

[Scotty]

UK Vogue Digital Edition

 

[Ivanovaju]

Vogue Italia Feb 2019 Digital Edition via pressreader.com

 

[Ivanovaju]

Eyewear
[URL='https://postimg.cc/kBXQxBDq'] [/URL]
Elle UK April 2019 via pressreader.com