Prada S/S 2020 by Jamie Hawkesworth

[vogue28]

PHOTO TAKEN BY VOGUE28
FROM UK VOGUE FEBRUARY 2020

 

[amby]

Is this the first time that they put the logo downward like that?

 

[aguires]

I love it!

 

[GERGIN]

Pretty
Ridiculous
Advertisement
Doesn’t
Appeal

 

[Benn98]

Layout ruined what could have been a great campaign. Also, enough of these 'polar opposites' schtick. Just give us one or the other. Another shot of Freja's would have done the trick.

 

[anlabe32]

Don't like the pretentious words but it looks very promising. Wonder who shot it.

 

[dior_couture1245]

This poor brand. Hopeless.

 

[Fiercification]

^ I agree the acronym slogan is horrendous, but Freja looks so good in her image (and I think she's been anything but on top form in recent times!) Not mad on the studio shot, a bit blah. Let's see how the rest of the images pan out. At least Willy was (surely) given the boot!

 

[MON]

Why not make it Prada ITALY

I
Trust
And
Love
You

 

[TZ001]

UK Harper's Bazzar Digital Edition

 

[dior_couture1245]

Another million-model-mess.

 

[dfwn2n]

Is it just me or Ashley Brokaw is losing her magic?

 

[anlabe32]

^ I don't know but casting Miriam Sanchez was a bad decision imo.

 

[Lola701]

It’s sometimes quite amazing to see how you can have a good photo and ruin everything with the rest...
I wish it was just a shot with a full background and the « Prada » placed normally.

I don’t know why people don’t tell to people at Prada that people were invested in the brand when it was actually simple to understand.

Potential Romance Always Deserve Attention?
Come on guys, your press releases are already pretentious, and now you are doing this...

Things are definitely bad when you need write words to describe the spirit of your campaign...And they are getting worse when those actual words add more confusion.

 

[mikel]

‘Potential Romance Always Deserves Attention’ will be the new opening line of my Grindr profile. I’m waiting for what the next one will be, so I can use that one for my Scruff profile.

 

[Vitamine W]

Im lost for words really. Do they specifically hire people to f*ck things up or something?

 

[Nomar]

This reeks of desperation and that they have no idea about what they're doing.

 

[TommysBaby]

The change of photographer is welcome (even if it isn't particularly shining in this campaign). Jaime Hawksworth's style is kinda similar to Glen Luchford's so hopefully in the future they'll be able to create images like the ads in the 1990s. My absolute favorite campaigns.

 

[aracic]

British Vogue Digital Edition

 

[TaylorBinque]

Had Prada just decide to stop the bullshits and intellect theatrics and start doing something simple and straightforward, this campaign would have been a winner. That image of Freja alone is so stunning. But whatever Prada, you haven't been relevant for a while and won't be now.