Prada Website

[mikka000]

But in reality, it's all about the money. The goal of every company is to make money. And in the age of technology, it is crucial to be up-to-date. More and more people are making their purchases online, and it would be very smart to allow customers the opportunity to browse some collections. Louis Vuitton, for example, is a great example of a well-designed website. It provides enough information about their brand and what's new at Vuitton, but it does so without being junky. And who could deny that Vuitton is one of the most influential labels--the LVMH group owning several of the world's top brands.

Surely though Prada are making enough money as it is without resorting to electronic information overload. I also don't think ordering clothes online will really ever take over from going to a store, trying something on and then buying it. Also, there are sites like style.com that have photos of runway shows that people can look at make their decisions. Louis Vuitton might have a nice site but there is also LV overkill on the streets, in the mags and on the celebs. I think that omnipresence would be detrimental for a brand like Prada which seems to have pretty decent coverage as it is. Plus the Prada site will leave people hanging for more rather than make them switch labels because they cant find the info they want. If you really want something and will value it, you will go to great lengths to get it. There needs to be some kind of exclusivity maintained and the web often detracts from that.

 

[PerfectPerfect]

Okay, so now you can download a SS 07 PDF on the website? www.prada.com

 

[ilaughead]

^Thank you! I'm trying to get the slideshow to work, but it's not going very well!

 

[masquerade]

the pdf is fantastic. i wish there were some hqs of some of those pics. its really interestingly put together. i wonder who designed it

 

[le go garçon 84]

Rem Koolhaas and his design team (AMO), if you download the file you can right click it and see the properties of it and there you can see this

 

[ilaughead]

Okay, I got the slideshow (right under the logo) to work, but I have no idea what I'm seeing. Can anyone help? It's like a Prada supermarket, maybe?

 

[JamieCD]

Its event... they do organize these kinda prada parties all over europe...

 

[JamieCD]

Rem Koolhaas/ AMO; Jeroen Koolhaas, Stuart Bannocks, David Mulder, Ippolito Pestellini, Alexander Reichert

mhn im just wondering who is mr Koolhaasß is he a durch architecture?
i just knew that he designed the store in Ny ect.. but thats nothing to do wit the catwalk!

 

[JamieCD]

i happened to know soemthign abt him but its italian:-P

Fanciulle in fiore che appaiono e svaniscono come tante Alice nel paese delle meraviglie tra giochi di specchi e salottini rococò. Il video della collezione autunno/inverno 2006-2007 di Miu Miu (in esclusiva sui siti de L’espresso e Dweb), porta la firma di Rem Koolhaas, architetto prediletto da Miuccia Prada, che gli ha affidato anche il design delle tre boutique negli Stati Uniti. Per la sfilata della collezione, per la prima volta ospitata a Parigi a marzo, il Koolhaas ha ideato un filmato (diretto da Alexander Reichert e Francesco Tiribelli con Matteo Frittelli) ambientato alla Maison Laperouse, una delle location più affascinanti della Rive Gauche. Un luogo dove in passato il lusso andava a braccetto con gli incontri clandestini, un caffè reso celebre dai tanti intellettuali e personaggi storici che lo hanno frequentato, da Maupassant a Zola, da Colette a Dumas. Le "bambole" di Miu Miu indossano minigonne drappeggiate che sembrano essere uscite da un quadro rococò, svettano su zeppe altissime nel più opulento stile barocco. Salgono e scendono rampe di scale che si moltiplicano e si riflettono come in un disegno di Escher. Si muovono con candore e un velo di inquietudine inguainate in bustier e pantaloni alla zuava. Una fiaba conclusa tra gli applausi sotto le gocce di un sontuoso lampadario di cristallo con un'improvvisa sterzata di presente nel party post sfilata dove 300 invitati (tra i quali celebrità del calibro di Natalie Portman e Skin) hanno ballato accompagnati dalle musiche scelte dal dj Pedro Winter dei Daft Punk.

Children in flower who appear and vanish as much Alice in the country of the wonders between games of mirrors and salottini rococò. The video of the collection autumn/winter 2006-2007 of Miu Miu (in exclusive right on situated de expressed and the Dweb), door the company of Rem Koolhaas, architect predelight from Miuccia Prada, than it has entrusted also the design of the three boutique in the United States. For the paraded one of the collection, for before the time accommodated to Paris to March, the Koolhaas has devised filmato (directed from Alexander Reichert and Francisco Tiribelli with Matteo Frittelli) acclimatized the Maison Laperouse, one of location the more fascinating of the Gauche Rivers. A place where in passed the lusso it went to braccetto with the clandestine encounter, a coffee rendered celebre from the many intellectuals and historical personages who have attended it, from Maupassant to Zola, Colette to Dumas. The “dolls” of Miu Miu wear miniskirts draped that they seem to be exited from a picture rococò, svettano on full highest in the most opulent baroque style. They go up and they come down rampe of scales that are multiplied and they are reflected like in a design of Escher. They move with candor and an restlessness veil inguainate in bustier and pants to the zuava. A fiaba concluded between the applauses under the drops of a lampadario sontuoso of crystal with an unexpected sudden turn of present in the party post paraded where 300 invite to you (between which celebrity of the bore of Natalie Portman and Skin) they have danced accompanies from musics chosen from dj the Pedro Winter to you of the Daft Punk.

translate by google


credit: repubblica.it

 

[ilaughead]

Rem Koolhaas/ AMO; Jeroen Koolhaas, Stuart Bannocks, David Mulder, Ippolito Pestellini, Alexander Reichert

mhn im just wondering who is mr Koolhaasß is he a durch architecture?
i just knew that he designed the store in Ny ect.. but thats nothing to do wit the catwalk!

Koolhaas is famous for being an avant-garde architect/"intellectual" who works a lot with commercialization, especially with Prada. His architecture is really exciting, but I don't think there's a lot of substance to it. It's kind of like the architecture equivalent of Giles Deacon

 

[*sayan]

Does anyone still have the .pdf file that was available on the site not so long ago.If someone could upload it somewhere so that i can download it, i would be very greatfull.It now changed for the next .pdf wich is not yet available.

 

[*sayan]

bump , pretty pretty please~

 

[JamieCD]

hey prada is runnign outta €€€ i think they have laod of auction @da tiem being!! normally ppl can take prototype home!!!!

 

[gius]

Does anyone still have the .pdf file that was available on the site not so long ago.If someone could upload it somewhere so that i can download it, i would be very greatfull

.It now changed for the next .pdf wich is not yet available.

sorry *sayan i do have that .pdf on my other computer, but it's in storage
buuut i will have my hands on it August 1st

 

[Ceptuouse]

its not the actual PDF but i did a blog post with some of the images from the ss07 pdf here: http://justjr.com/blog/?p=159
maybe thats of interest to you until someone sends the pdf

also I put all the fw07 PDF images on my blog as jpgs:
http://justjr.com/blog/?p=202

 

[*sayan]

Thank you so much guys, the fashion spot to the rescue

 

[notmanons]

Hahaha!
That Miu Miu FW07 runway video is hilarious, it's like a horror movie.

 

[chessmess]

seriuosly...at least have like show videos, or pics, no one says that you have to sell anything on your site

They do...
there is a pdf with at least 90 pages well at least there was last season, of the collection and editorial ad campaign shots.

i think its rather noble of them to disregard the internet as a buisness agent...

 

[ilaughead]

They do...
there is a pdf with at least 90 pages well at least there was last season, of the collection and editorial ad campaign shots.

i think its rather noble of them to disregard the internet as a buisness agent...

That post was made well before the website was updated to include everything it has now.