wwd
MEISEL DOES PRINGLE: There's a new snapper on the scene at Pringle, and it's none other than Steven Meisel. London-based Pringle had been using David Sims for two seasons, but creative director Clare Waight Keller wanted a change. "The collection is moving on, it's stronger and bigger, and we needed to capture the new mood. Steven's work has a very editorial feel, and we felt it was right," said Waight Keller. The black-and-white pictures for Pringle's fall ad campaign were shot on location in Los Angeles in a former billboard sign factory. "There's a real rawness to the space — and a crumbly exterior — and then there's luxurious, rich clothing," she said. Waight Keller plucked three fresh faces — Denisa, Kasia and Irina — from her fall runway show in Milan to feature in the ads. The campaign will break in the September issues of titles including Vogue, Harper's Bazaar and W magazine, sister publication to WWD. — Samantha Conti
but I miss Freja.
