Downtown-cool fashion brand Proenza Schouler's designers Jack McCollough and Lazaro Hernandez have signed a license agreement with L'Oréal for the creation and development of fine fragrances, the beauty giant announced this morning. "Proenza Schouler is one of the most inspiring brands in the fashion arena, redefining what it means to be a modern woman today. They are the voice of a generation. The brand's commitment to innovation, detail, beauty and craft mirror the very core values of L'Oréal's Luxury Designer Brands Fragrances," said Nathalie Durán, International General Manager, L'Oréal Designer Brands Fragrances. "Working on a fragrance has always been a dream of ours, and we could not have imagined that one day we would be given the chance to do so with the world leaders in the field. We look forward to translating our visual aesthetic into the subtle and highly emotional world of scent," added McCollough and Lazaro. No word yet on when the design duo's first fragrance will launch, but we imagine it will be just as youthfully modern as the clothes.
