Ralph Lauren S/S 2026 by David Sims | the Fashion Spot

Ralph Lauren S/S 2026 by David Sims

The photograph is trying to evoke the outdoors but it looks like it was shot indoors.
 
not feeling the first shot but the second one is beautiful and it works perfectly for a Summer campaign.
 
I'm happy for Luna, but there's something amiss here. Still lacking the signature RL vibe.
 
it is lacking that distinct RL cinematic depth. these look like department store landing page banners.
 
Rent a horse and give us nothing. Looks like a Forever 21 catalogue. Or something generic you see at the airport in Atlanta!?!?
 
I get that they went for something different but it feels more Tommy Hilfiger than Ralph Lauren (it might be the single usage of navy, red and white...).
the casting is great but it's missing that old money vibe that I like to associate with RL.
 
Looks like it was art directed and photographed by Jared Kushner and Ivanka Trump 🤮🤮🤮
 
The campaign looks absolutely beautiful in print, especially, the photographs with the red colour. I was not expecting the campaign to be so strong after seeing the first image in the thread. Bravo!
 
Phew, was worried that David Sims was running out of jobs so beyond thrilled that his vice like grip on all campaigns remains unchallenged, whilst continuing to deliver more soulless imagery
 
Luna looks so good. Love this campaign, primarily for her.
 

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