Chloé S/S 2011 : Iselin Steiro & Malgosia Bela by David Sims

[Street_a_Licious]

so beige



i wanna see how the campaign develops

 

[vogue28]

From the first shot, I imagine this is going to be a brilliant campaign. Malgosia's expression lifts the shots from being labelled a bore.

 

[ad041715]

I'm loving Sims' take on Chloe. Love how clean and minimal, yet cheerful this ad is.

 

[xPedro]

I like the shot of them together but Malgosia's shot alone is boring!

 

[judelove]

love it, bloody love it. malgosia, malgosia, malgosia, oh, and iselin. hahahaha

 

[Squizree]

The first shot is terrible, but I suppose they knew that so they spiced it up with that really beautiful smile shot. It's so Chloe. Would it kill them to have SOME colour? I mean that coat looks so boring.

 

[thiago:)]

it looks great, i love the second shot.

 

[kwonsm]

I only love the second shot.

 

[KatherineCouture]

The second shot where they are together is awesome Love it!

 

[Crying Diamonds]

Looks about as washed-out as the Valentino ads.
Definately not classic Chloe.

 

[VogueGirl8910]

Is ok this campaign.

 

[Mchunu]

Could get a lot better, but so far i'm not really impressed. Not sure how I feel about David Sims for Chloe..his aesthetic is so different from what I think the brand would go for.

 

[fadedcolours]

Ugh that first shot - the page might as well be blank for all the effect it has. The 2nd one certainly makes an impression but that's only because Malgosia looks crazy.

 

[BibiRose]

Małgosia. Good to see her working for Chloe. I really like it.

 

[holaloha]

Its so-so. I like the chloe ads that are outside of the studio. Where the models are in motion (FW 2009 for example). But this is okay i guess.

 

[JuiceMajor]

sum imagination please!!! this look old and tired!

 

[Donatello89]

sweet ! Chloé !!!

 

[BerlinRocks]

back to basic.
blond. minimal. beige. crest 3D.
that's the Chloé Girl in a minimum of work.

lazzzy. but lookable.

 

[liberty33r1b]

my favorite campaign so far

 

[style_expert]

new shot

scanned by me from UK Vogue February