Raquel Zimmermann

[bones]

Juicy Couture F/W 11.12 : Raquel Zimmermann by Inez & Vinoodh

FRESHLY SQUEEZED ADS: Juicy Couture is breaking out two new ad campaigns in September magazines. One is for Juicy Couture sportswear, with the tag line “Couture Is Here” that’s written across model Raquel Zimmermann’s T-shirt. The ads, which show stylish images of Zimmermann with wind-swept hair, were shot in Manhattan by Inez van Lamsweerde and Vinoodh Matadin. “We really wanted to stand behind the couture in Juicy Couture with this campaign so we played more to our fun, glamorous unapologetic side,” said LeAnn Nealz, president and chief creative officer of Juicy Couture. “We also wanted to showcase the true evolution of the brand’s most iconic item, the tracksuit, styled with modern ready-to-wear pieces.” Print ads will run in Vogue, Teen Vogue, Harper’s Bazaar, Elle, Vanity Fair, Interview and select regional magazines, as well as select key outdoor markets, including New York.

For ads for its Viva La Juicy fragrance, which is one of the top 10 prestige fragrances in the U.S., the company chose Sasha Pivovarova as the model. The ads, which feature Pivovarova lying on a couch holding a big bottle of Viva La Juicy, were also shot by van Lamsweerde and Matadin. “We took our inspiration from a beautiful girl in the afterglow of a wonderful evening,” said Nealz. “She gets dressed in couture, goes out to a party, has a great time, and even possibly gets into a bit of trouble. Nothing says ‘Viva La Juicy’ better than that.”

Juicy officials declined to disclose the fall ad budget for both campaigns. The fragrance ads are slated for the September editions of InStyle, Nylon and Teen Vogue, and the October editions of Vogue, Teen Vogue, Marie Claire and Nylon. - wwd

via Flashbang

 

[Jenna16]

Totally didn't see that one coming.

 

[kournikov]

Oh, cool, Juicy Couture...

 

[Jenna16]

from ysl.com

 

[marsreyes]

^She looks so young there, almost didn't recognize her...

 

[jess93]

who says she is already 28... i really like her B&W shot in Juicy Couture, and Jimmy Choo is just
but i'm not into this makeup in YSL campaign

 

[ThiagoMello]

Another campaign?! And for another brand she's never modelled before, I really love the pictures, the hair and the tan look great, what a pleasant surprise!

 

[Hermes1922]

ive never would have guessed this juicy couture ad

 

[ThiagoMello]

Jimmy Choo Eyewear F/W 11.12
Ph: Steven Meisel

lebook.com

 

[Jenna16]

I love that shot. So glam!

 

[Aedlacir]

Love the eyewear shot! Juicy Couture is highly unexpected and I bet they paid a pretty penny since they won't disclose the budget... recalling Raquel's answer to being a millionaire.

Hell yeah!!!

BTW, GNT Fashion is revealing on Saturday who loves Raquel. I wonder why there's a wait? Another campaign announcement? see the below tweet from them.

A gente adora a Raquel Zimmermann. E não é só a gente, não! Sáb, 22h30, você descobre quem ama a top

 

[Aedlacir]

Are the couture shows done? Raquel's in Paris.

Life of a jetsetter.

Translate:

Spending the day with my friend Raquel Zimmerman in Paris. I miss that delights.

Claudio Belizario's twitter

 

[ThiagoMello]

BTW, GNT Fashion is revealing on Saturday who loves Raquel. I wonder why there's a wait? Another campaign announcement? see the below tweet from them.

It's because their TV show airs saturday night at that time, I guess they'll interview famous people talking about Raquel, I really want to watch it.


More Juicy Couture by Inez & Vinoodh.

wwd via tarsha

 

[Hermes1922]

I wonder what she's doing in Paris !

 

[ADLET]

maybe something for Vogue Paris, maybe cover ..............

 

[Aedlacir]

Translated:

Making of: Spring 2012 Animale, with Raquel Zimmermann Photos of the campaign were made in São Paulo, by Henry Gendre, with artistic direction and styling of Luis Fiod.

Raquel Zimmermann for Animale Raquel Zimmermann came to Brazil during the holiday of Corpus Christi for posing for the new campaign of Animale. The spring 2012 of the brand is inspired by the Côte D'Azur, France. During the session of photos of the campaign, made in a studio in Sao Paulo by Henry Gendre, the art director and stylist Luis Fiod privileged the forms and constructions of the clothes, which comes in variations in shades of blue, passing through the lilac of lavender fields until the gray tones and off-white. "As the clothes has a very developed in modeling, inspired by the sails of the boats, i wanted to focus on these forms, this aesthetic", account. The images have mild footprint of the 1970s. "There are two moments, the encounter of two images; one that is a feminine portrait that characterizes much of that time and some shapes, in tailoring and in the construction of certain pieces, and another that gives the impression of light of sun and water reflection. The campaign has sensuality and sophistication, which are characteristics of the brand and has everything to do with the south of France", defines Luis Fiod. Rachel marched for Animale on the first day of São Paulo Fashion Week, June 13. The following morning, she traveled to New York, where she made an editorial for the Vogue America, with the photographer Steven Meisel, and returned the paulista capital on the day 21 to participate in the campaign of the brand, which will be in the shops in August, when it comes to the Line Concept, composed by parts desfiladas in SPFW. "I am adoring this collection. It has a very positive energy of the sea, on the coast. In the last campaign of Animale, i have a woman stronger, almost hard. This is quite the opposite, a woman more gentle, by own hair and makeup; and body language more smooth", said the model to the ig Fashion.

moda.ig.com.br

~

Beautiful Animale previews.

Thanks for the new Juicy Couture ThiagoMello! I love this shot more. The juxtapostion of both pictures is quite pleasing to me.

I wonder if Anna liked Raquel's shoot with Meisel so much that she considered it for a cover. *Crossing my fingers it becomes a final product*

 

[kournikov]

Is the only time she goes to Brazil is for the shows?

 

[Jenna16]

^ I don't think she just goes to Brazil for shows. She also does photoshoots there, plus I believe that is where her family is and many of her friends so she must go there to spend time with them. She also says how much she loves Brazil and she would live there if she could live anywhere. However, I believe her main residence right now is in New York.

So far the SS 2012 Animale campaign looks good!

HouseofModels, please tell us if you really meant yes she is getting a Vogue US cover!

 

[michelabella]

Raquel is doing amazing this season! I'm loving it!

 

[Jenna16]

Just found this adorable pic

blingcheese