CHRISTY FOR COIN: Supermodels are more into baubles than ever as they keep signing on to appear in fine jewelry ads. David Yurman has Kate Moss, Chopard has Eva Herzigova and now Italian jeweler Roberto Coin has nabbed Christy Turlington Burns. She was photographed for Coin's first celebrity-model-focused ad campaign by Inez van Lamsweerde and Vinoodh Matadin. The first ad, showing Turlington Burns wearing several gold necklaces in front of a starry night sky, will launch in the September Vogue.
Five percent of the sales of the jewelry shown in the campaign will be donated to YouthAIDS. "I have always tried to collaborate with brands who are effecting change on a larger scale, and I believe that Roberto Coin and YouthAIDS are doing just that. I'm proud to support that," said Turlington Burns in a statement.
The campaign, which features pieces from the Barocco, Fantasia, Cento, Roi Soleil and Appassionata collections, was designed by the New York-based marketing firm Kinney + Kinsella.