I liked her look with longer hair, but I believe that none of the two would have come very far as part of an "identical twins" team. It's probably not easy to bring them on the market without turning them into a twins gimmick, which I guess will not make a lasting career. Let's see how it goes for the Dutch (?) girls, though. Obviously you could call the very short hair gimmicky, too, and that's actually why I'm really excited how her career goes on.
I quite like the contrast of her hair and face; and to me it fits to how she generally comes across. She's got a strong presence, and she seems laid-back, friendly, calm. I guess that's why she got that big last season, without meeting certain criteria for high fashion models, and not merely because of the hair cut.