São Paulo Fashion Week 2004/2005--jun 16-22

[Atelier]

Wednesday June 16, 2004
2:30 pm Ricardo Almeida Menswear - Pavillion of Bienal
4:00 pm Alexandre Herchcovitch Womenswear - Pavillion of Bienal
5:30 pm Cavalera- Pavillion of Bienal
6;45 pm Sais Beachwear - Pavillion of Bienal
8:00 pm Ellus Womenswear - Pavillion of Bienal
9:30 pm Triton - Pavillion of Bienal

Thursday June 17, 2004
12:00 pm Caio Gobbi- Pavillion of Bienal
2:30 pm Patachou by Tereza Santos- Pavillion of Bienal
4:00 pm Jum Nakao - Pavillion of Bienal
5:30 pm Zoomp- Pavillion of Bienal
6:30 pm Mario Quieroz - Pavillion of Bienal
7:30 pm Ellus Menswear - Pavillion of Bienal
8:30 pm Forum by Tufi Duek- Pavillion of Bienal

Friday June 18, 2004
10:00 am Carlota Joakina - Pavillion of Bienal
12:30 pm Reinaldo Lourenco - Pavillion of Bienal
2:30 pm Agua de Coco Beachwear- Pavillion of Bienal
4:00 pm Alphorria - Pavillion of Bienal
5:30 pm Cori - Pavillion of Bienal
6:30 pm V.Rom Menswear- Pavillion of Bienal
7:30 pm Cia Maritima Beachwear- Pavillion of Bienal
9:00 pm Iodice- Pavillion of Bienal

Saturday June 19, 2004
11:00 am Huis Clos Pavillion of Bienal
2:30 pm Ronaldo Fraga - Pavillion of Bienal
4:00 pm British Colony by Maxime Perelmuter- Pavillion of Bienal
5:30 pm Movimento Beachwear - Pavillion of Bienal
6:45 pm Uma - Pavillion of Bienal
8:00 pm Zapping - Pavillion of Bienal
9:30 pm Carlos Tufvesson - Pavillion of Bienal

Sunday June 20, 2004
11:00 am Lorenzo Merlino - Pavillion of Bienal
12:30 pm Fause Haten - Pavillion of Bienal
4:00 pm Gloria Coelho - Pavillion of Bienal
5:30 pm Lino Villaventura - Pavillion of Bienal
6:45 pm Custo Barcelona - Pavillion of Bienal
8:00 pm Sommer - Pavillion of Bienal
9:30 pm Osklen- Pavillion of Bienal

Monday June 21, 2004
11:00 am Raia de Goeye - Pavillion of Bienal
2:30 pm Jefferson Kulig - Pavillion of Bienal
4:00 pm Renato Loureiro - Pavillion of Bienal
5:30 pm Rosa Cha by Amir Slama Beachwear- Pavillion of Bienal
6:45 pm VR Menswear- Pavillion of Bienal
8:00 pm Alexandre Herchcovitch Menswear- Pavillion of Bienal
9:30 pm Agua Doce Beachwear - Pavillion of Bienal

Tuesday June 22, 2004
11:00 am Isabela Capeto - Pavillion of Bienal
4:00 pm Marcelo Quadros - Pavillion of Bienal
5:30 pm Poko Pano Beachwear - Pavillion of Bienal
6:45 pm Andre Lima - Pavillion of Bienal
8:00 pm Eduardo Suppes- Pavillion of Bienal
9:30 pm Vide Bula- Pavillion of Bienal

WWD Tuesday June 15, 2004
Designers Flock to Rio

By Michael Kepp

Rio de Janeiro — The São Paulo Fashion Week, beginning Wednesday and ending next Tuesday, is expected to attract a record number of foreign buyers as it solidifies its reputation as the biggest and most influential fashion presentation in Latin America.

The SPFW also expects to draw large numbers of domestic buyers, who are a bit more eager than last year to loosen purse strings amid the gradual rekindling of South America’s largest economy.

With the growth and consolidation of the twice-yearly SPFW, an increasing number of designers are also showing their wares there. At this edition, 46 designers will unveil their summer 2005 collections, compared to 40 designers two years ago and 22 designers when the show began eight years ago.

Top local designers showcasing their wares include Alexandre Herchcovitch, Fause Haten, Lino Villaventura, Reinaldo Lourenco and Forum, the signature line of designer Tufi Duek.

Other ready-to-wear labels like Zoomp, André Lima, Uma, Lorenzo Merlino, Gloria Coelho, Ellus, Triton, Iòdice, Osklen, Vide Bula and Spain’s Custo Barcelona will also be there, as well as seven beachwear makers, headed by Rosa Chá, Brazil’s biggest beach brand.

Rosa Chá’s collection will also be at the upcoming 7th on Sixth Fashion Week in New York in September. Fause Haten will be at Milano Moda Donna in Italy this fall, and Herchcovitch will show in Paris in October.

Foreign buyers are increasingly coming to the SPFW because, they say, it offers alternative fashion that combines creativity and commerciality. About 80 percent of the foreign buyers at the last SPFW, held in January and showcasing winter 2004 collections, are returning to the June SPFW. They include Paris department store La Samaritaine; L’Eclaireur, a five-store Paris chain; Onward Kashiyama’s Paris boutique, and Opening Ceremony, a SoHo, New York, boutique.

New foreign buyers who’ve confirmed their presence at this week’s event include Trend Monte Carlo and Lounge, two Monte Carlo boutiques; the London buyer for Japan’s Diptrics boutique; Euromax, a Canadian group of buyers for American and European department stores and boutiques; the buyer for a Bugatti-chain store in the United Arab Emirates, and Mosaiko, a Venezuelan shop.

Humberto Leon, an owner of Opening Ceremony, said he and his partner will return to São Paulo “because the Brazilian designers we’ve bought at previous shows have sold quite well, offering alternatives to current U.S. and European trends. We’re also going back to the SPFW because, to maintain this successful Brazilian presence in our store, we have to see what’s available in Brazil up close and firsthand. You can only do that by going to the SPFW.”

Catherine Coppin, buyer for La Samaritaine, is also going back to buy for an event based on Brazil that the French department store will stage between April and June 2005. The event will feature jeans, Brazilian T-shirts with logos and slogans written in Portuguese, swimwear, shoes and jewelry.

“When I went to the SPFW for the first time in January on an exploratory visit, I realized La Samaritaine could do a Brazil event that allows our clients to buy a clothing souvenir from Brazil, to get a taste of that country, at an affordable price,” said Coppin. “I’ll be coming back to the SPFW to buy for this event. And the only clothes I’ll buy based on the product, not the price, will be designer jeans.”

Brazil is hot in Europe. Last month, Selfridges in London staged a fashion event called Brasil 40°, featuring Brazilian fashion, food, drink, beauty, cinema, art, photography and furniture.

Foreign buyers, who normally buy Brazilian apparel in U.S. dollars, should also be encouraged by the fact that since early May, the local currency, the real, has devalued 4 to 5 percent relative to the U.S. dollar, making apparel here slightly cheaper in dollars.

Graça Cabral, an organizer for the SPFW, said she expects at least as many people to show up at the upcoming SPFW as attended last June’s edition — 72,000 attendees from 10 countries. She also expects more domestic buyers because the the economy is slowly starting to heat up.

The government predicts that economic growth, flat for the last three years but beginning to rekindle in the last few months, will reach at least 3.5 percent by the end of 2004. And the Brazilian Association of Textile and Apparel Producers, the largest such trade group, predicts at least 4 percent growth in the textile and apparel sectors this year.

“As the economy recovers, the apparel sector should be one of those that most immediately bounces back, because it represent a more immediate type of consumption. This is why we expect a large turnout of domestic buyers,” said Cabral.

Designer Fause Haten said he expects summer 2005 collections to feature a wide variety of prints and textures and typically bright colors. He explained that while it might seem like designers only get really creative when the economy is riding high, the opposite can be true, too.

“Many designers realize that simple black jackets won’t sell just because money is tight,” Haten said. “And many realize that they have to continue to offer something new to spark sales. So expect the upcoming SPFW to feature both avant-garde and mainstream wear.”

*Schedule by firstVIEW.com

 

[Atelier]

Alexandre Herchcovitch Spring/Summer 2005

 

[Atelier]

Cavalera Spring/Summer 2005

Colorful!

 

[Atelier]

Sais Spring/Summer 2005 (by Amir Slama, the Rosa Cha designer)

 

[Atelier]

Patachou Spring/Summer 2005

 

[purplelucrezia]

Originally posted by Atelier@Jun 17th, 2004 - 5:03 pm
Sais Spring/Summer 2005 (by Amir Slama, the Rosa Cha designer)

I want to be a different person just to wear those...

 

[Atelier]

For all things SPFW, go to Calendario Oficial Da Moda Brasileira and click on "Sao Paulo Fashion Week."

 

[TheSoCalledPrep]

I like, I like, I like it all! That hat at Cavalera

 

[Atelier]

Jum Nakao Spring/Summer 2005

 

[Lea]

Runway Video Clips

 

[Atelier]

Originally posted by Lea@Jun 18th, 2004 - 1:45 am
Runway Video Clips

Excellent! Thanks Lea.

Zoomp Spring/Summer 2005

 

[Atelier]

Agua de Coco Spring/Summer 2005

 

[Atelier]

Linu Villaventura

 

[pradaromance]

Originally posted by Atelier@Jun 17th, 2004 - 11:52 pm
Jum Nakao Spring/Summer 2005

oh my, they are LEGO people!

 

[Atelier]

Rosa Cha

 

[Atelier]

Renato Loureiro

 

[Atelier]

Jefferson Kulig

 

[TheSoCalledPrep]

Does that Kulig model have cheese on her head?


The Rosa Cha suits are to die for... is that he there?

 

[Atelier]

Originally posted by TheSoCalledPrep@Jun 22nd, 2004 - 7:10 am
Does that Kulig model have cheese on her head?

I'm not sure what the masks were made of but Kulig used fabric, paper and plastic in this show. His inspiration for covering the heads comes from Kubrick's Eyes Wide Shut according to a Brazilian article on the site Lea pointed out. The masked models had messages across their bodies except for the last one who wore only bottoms and then removed her mask, making one think about what is revealing and what is truly revealing.

The Rosa Cha suits are to die for... is that he there?

Yes, that's the designer Amir Slama.

 

[Nemova]

Lino Villaventura is always the best show on SPFW. He rocks! Plus, he uses hand-made knitting as a prime material for his outfits. That's why they look so feminine, fit and classy.