You’re so right!!!!!he only wishes his trainwreck was as big as lindaysthat ungaro collection was iconic
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You’re so right!!!!!he only wishes his trainwreck was as big as lindaysthat ungaro collection was iconic
I don’t think that’s true - Gucci has been spending TONs on PR, it’s just that it doesn’t seem to be landing. They had a constant rotation of celebrity moments, magazine covers, launches, social media campaigns, etc.
IMO it comes down solely to desirability of the brand, and not the product. Gucci is not desirable right now - and they really need to be doing much more to revise that brand perception. The product will sell if the brand is desirable, no matter how sh*t.
always spot on @Lola701^^
Very difficult indeed to have a desirable brand without desirable products…
Marketing is the icing on the cake but it’s not all.
But you create a legacy or something strong with the combination of the two.
And desirable has nothing to do with cutting edge or even exciting.
He had a huge opportunity since he got the job :-/...there's a reason Valentino stagnated: no strong acc novelty ....same is happening already with ANCORA no new strong acc offer ( bag & shoes or novelty logo to push a new era as what happend with Alessandro´s marmont gg and fuzzy slipper´s, dyonis bags etc ) also as LV a brand like Gucci needs to sell a dream a story sell Culture first then the product´s as acc make the numbers .....now we have just some product no culture no point of view no dream .......its not holistic at all .......it's not enough to create a universe to want to belong too.He has a huge opportunity now that Pierpaolo has exited Valentino to really bring in that whole aesthetic and make it successful. I can see this working out for Sabato and Gucci.
On the other side it will also be quite weird to see the two aesthetics reversed and swapped where Gucci will become more "timeless" and "classic" and Valentino will become extremely "trendy", "quirky", "vintage", etc etc.
Spill the tea???Stefano is in talks with a big fast-fashion brand atm...
there is nothing desirable about this lolWell I know it will be unpopular opinion but I really like Sarno aesthetics for Gucci. Unlike Michele “Grandma & Granpa Jamaica Couture in a room full of pot with smell of their dogs shed hair everywhere aestetics” I find Sabato’s vision very very sexy, well designed, luxurious and inviting! In Paris Gucci stores are always full. I bought myself few stuff and I really like them. Btw his menswear collection for FW 24/25 was suprisingly good. I need to start to save all the money. And I do like all the campaigns. I respect everybody but I wasn’t Gucci client before and now I definitely am, and a very happy one. So… go Sabato!!!
(hypebeast)
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Neither sexy.there is nothing desirable about this lol
Well I know it will be unpopular opinion but I really like Sarno aesthetics for Gucci. Unlike Michele “Grandma & Granpa Jamaica Couture in a room full of pot with smell of their dogs shed hair everywhere aestetics” I find Sabato’s vision very very sexy, well designed, luxurious and inviting! In Paris Gucci stores are always full. I bought myself few stuff and I really like them. Btw his menswear collection for FW 24/25 was suprisingly good. I need to start to save all the money. And I do like all the campaigns. I respect everybody but I wasn’t Gucci client before and now I definitely am, and a very happy one. So… go Sabato!!!
(hypebeast)
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You should then hurry up and stock some Ancora before it's Finito.Well I know it will be unpopular opinion but I really like Sarno aesthetics for Gucci. Unlike Michele “Grandma & Granpa Jamaica Couture in a room full of pot with smell of their dogs shed hair everywhere aestetics” I find Sabato’s vision very very sexy, well designed, luxurious and inviting! In Paris Gucci stores are always full. I bought myself few stuff and I really like them. Btw his menswear collection for FW 24/25 was suprisingly good. I need to start to save all the money. And I do like all the campaigns. I respect everybody but I wasn’t Gucci client before and now I definitely am, and a very happy one. So… go Sabato!!!
(hypebeast)
View attachment 1259461View attachment 1259462