Saint Laurent F/W 2017.18 : Hiandra Martinez by Inez & Vinoodh

[ChicSaks]

YSL Instagram

 

[liberty33r1b]

could it look any worse?

 

[Leonardo]

And also the brazilian Fernanda Oliveira!

 

[TREVOFASHIONISTO]

what I do appreciate is how diverse his ads are. They have an old YSL casting feel to them. I dont understand the intentional bad photoshopping on the photos though.

 

[guimon]

How many campaigns are they going to have for the same collection? I'm losing track.

 

[Riseup]

Living for Hiandra, so chic.

 

[Deleted member 1957]

the F***??

 

[RedSmokeRise]

Quite possibly the most impractical pair of shoes I've seen in a long time.

 

[Vini]

Fernanda

 

[perhydrol]

How many campaigns are they going to have for the same collection? I'm losing track.

Actually it's for his second collection for next fall. But to me it's just too much at this point, every two weeks they come out with new campaign and it's really exhausting.

 

[Lola701]

Too bad that he doesn't have a real defined vision for the house. It's almost sad to think that I&V are behind this when we know that they are also responsible of all the amazing campaigns of YSL under Pilati.

Good cast.

 

[GivenchyHomme]

The missing part of their head has to be a mistake. If it's an effect it serves absolutely no purpose. I really like those roller skate heels. I would love to see the models rolling down the runway in them.

 

[[Piece Of Me]]

I can't get up with his campaigns anymore, but I do like these shots.

 

[sixtdaily]

6th campaign already! But I love this one, especially the two first shots.

 

[gazebo]

For girls who've mastered running in heels, now you can roll in heels.
I'm seeing fashionistas being thrown to the ground all over the place.

 

[kasper!]

Look at what this duo shot for Pilati....

 

[Riseup]

 

[Benn98]

Apparently it's mostly the 2nd and third shot in the OP which caused the brouhaha. I must say I'm quite surprised it's coming from the French.....

Saint Laurent Told to Modify Ad Campaign After Uproar in France

By Reuters
March 6, 2017 16:17

The ads caused uproar on social media where people called on Saint Laurent to withdraw them.

PARIS, France — France's advertising watchdog on Monday said it had asked French fashion house Saint Laurent to modify two ads from its latest campaign after receiving 50 complaints that they were "degrading" to women.

One of the ads features a reclining woman in a fur coat and fishnet tights with her legs spread wide and the other shows a model in a leotard and roller skate stilettos bending over a stool.

The ads caused uproar on social media where people called on Saint Laurent to withdraw them. The complaints were brought to the attention of the advertising watchdog the Autorité de Régulation Professionnelle de la Publicité (ARPP), which then asked the label to change them.

"We asked the brand and the ad displayer to make changes to these visuals as soon as possible," ARPP head Stephane Martin told Reuters.

He said the ads were a serious breach of rules set by the advertising industry to maintain "dignity and respect in the representation of the person."

Martin also said the fact that the models featured in the ads were very thin was also a concern because of the impact on fashion-conscious teenage girls.

Saint Laurent, part of luxury group Kering, could not be immediately reached for comment.

The advertising ethics jury, a body tied to ARPP and independent from the advertising industry, will rule on the complaints on Friday. The ethics committee can ask Saint Laurent to withdraw the ads if it decides there are grounds for the complaints.

Britain's Advertising Standards Authority banned a Saint Laurent ad in 2015 that featured a very thin model whose ribcage was showing.

Reporting by Pascale Denis; writing by Dominique Vidalon; editor: Jane Merriman.
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Source: https://www.businessoffashion.com/articles/news-analysis/saint-laurent-told-to-modify-ad-campaign-after-uproar-in-france?utm_source=Subscribers&utm_campaign=8e981ae4b1-&utm_medium=email&utm_term=0_d2191372b3-8e981ae4b1-417355313

 

[sixtdaily]

The ads caused uproar on social media where people called on Saint Laurent to withdraw them.

I didn't see any "uproar" on social media... the complaints come from a feminist association "Osez le féminisme".

 

[JaneCurtain]

There is indeed a massive polémique in France regarding this campaign. They even created the hashtag #YSLRetireTaPubDegradante . I do agree that the attitude is rude and not at all bold neither feminine. Where is the YSL Woman?