Saint Laurent Fall 2024 by Gray Sorrenti

The old logo reinterpretation/font without Yves is really so good. Brings about the right blend of nostalgia, but also a sense of newness with the revision/abbreviation.

Although, to my eyes, that S can look slightly unbalanced now that it's acting as the opening letter.

A little too much empty space in the top half, making it look like someone standing awkwardly to the side, while the rest of the letters are a tight bunch who fit together like old friends.
 
Such a perfect campaign. Everything works here. I want to live like these people. lol
 

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