Saint Laurent Rive Droite 37.2 Collection by Purienne

[Foxie-Pooh]

Good ole Purienne x Alt

 

[LadyJunon]

I'll admit that Rive Droite is one of the less annoying non-fashion ventures luxury houses have done as of late. Its name is also delightfully punny, fashion: rive gauche, culture: rive droite.

 

[MulletProof]

I like Purienne's work so this works for me.

 

[Nimsay]

Using Rive Drote is incredibly confusing and I have no clue what the delineation is. I also think Yves picked Rive Gauche for a specific reason. They shouldve come up with another name for this. I dont 100% recall Yves reasoning for Rive Gauche but that shouldve been respected.

YSL is surprisingly unfocused in their shift to being culturelle. Saint Laurent camera doesnt hit the way a Chanel camera would. vaccarello doesnt have the pop sensibilities to make it work.

The shots are absolutely gorgeous except Im not sure whats being advertised here. Are those mini speakers in the cactus?

 

[Lola701]

Using Rive Drote is incredibly confusing and I have no clue what the delineation is. I also think Yves picked Rive Gauche for a specific reason. They shouldve come up with another name for this. I dont 100% recall Yves reasoning for Rive Gauche but that shouldve been respected.

YSL is surprisingly unfocused in their shift to being culturelle. Saint Laurent camera doesnt hit the way a Chanel camera would. vaccarello doesnt have the pop sensibilities to make it work.

The shots are absolutely gorgeous except Im not sure whats being advertised here. Are those mini speakers in the cactus?

Rive Droite came about because of the Colette store. When Sarah and her mother decided to close, they planned a collaboration with YSL and YSL was supposed to take the concession. I guess they always wanted to have a lifestyle brand. So, YSL took the concession and the staff of Colette to create their lifestyle brand. It’s basically collaborations…

‘I agree that the brand doesn’t have the cachet for these kind of projects but somehow they have made it work.

‘And tbh, the name was clever. The store is located in the Rive Droite after all…
Yves named his RTW Rive Gauche because the Rive Gauche was where the students were. The spirit was different than in the Rive Droite, usually more bourgeois and grown up.
All the Couture houses were located Rive Droite. And Yves opened his first RTW boutique in the Rive Gauche…

 

[jeremydante]

Love the details. Always love seeing how Saint Laurent is really showcasing itself as a lifestyle brand, and building into those spaces more and more each year, each season. Great work, and not an overarching reliance on models; more about anonymity and the allure of the house.

 

[yslforever]

Rive Droite came about because of the Colette store. When Sarah and her mother decided to close, they planned a collaboration with YSL and YSL was supposed to take the concession. I guess they always wanted to have a lifestyle brand. So, YSL took the concession and the staff of Colette to create their lifestyle brand. It’s basically collaborations…

‘I agree that the brand doesn’t have the cachet for these kind of projects but somehow they have made it work.

‘And tbh, the name was clever. The store is located in the Rive Droite after all…
Yves named his RTW Rive Gauche because the Rive Gauche was where the students were. The spirit was different than in the Rive Droite, usually more bourgeois and grown up.
All the Couture houses were located Rive Droite. And Yves opened his first RTW boutique in the Rive Gauche…

That's right, the couture house was in the very traditional couture. district (the lower 8th arrondissement between Montaigne, Georges 5, Marceau) while Yves set his first RTW on rue Tournon, a posh street of the Left Bank so Rive Gauche, which used to be much more liberal, due to the numbers of schools, universities and students. Yves himself preferred to live Left Bank.
Fifteen years later he would have set up the RTW in the Marais I assume.
As for the Rive Droite: when Saint-Laurent took over Colette, there was quite a disappointment among us Parisians, Colette used to have all the cool stuff and to cover a large lifestyle, from 5€ zines and gadgets to 15,000€ sneakers and 50,000€ coats... so Saint-Laurent decided to fill the gap and expand into lifestyle, primarily to serve the new location with merchandise plus art and concert.
I go there quite often, but it's really hit and miss on many levels, nothing close to Colette - they have the runway pieces really quick though.

 

[DK92]

These photos convey such a good vibe, of rest, of peace, everything that a perfect vacation requires... Something we had at VP in the days of Alt in the June/July editions, it could not have been a different result and the butt photo is something very Izabel Goulart!