Saint Laurent S/S 2025 by Francesco Clemente

I usually like his work but this is very art class in kindergarten.
They said his paintings average 250k and with the halo effect of YSL they might cost more. I guess they trying to steal those gallery ladies from other brands with real artworks.
 
I'm not against it, it was obviously the purpose here, to do something different, however this is simply not what I expect/want to see for a campaign.
 
Maybe I am too shallow and don't have the good taste to appreciate those paintings. If I didn't read the title, I could not tell who they were. I agree with @GivenchyAddict that they should have used fashion illustrations instead even though YSL has a long history with the art world. For a theme like this, they should call Paloma Picasso!
 
The idea is great and I get what they were going for, but I am not liking the execution. There's a building near my home in the 6th of Paris that Kering brands seem to advertise on often with huge billboards. I am curious if they will make these into huge building size billboards as well ?
 
I like this idea but don’t like the execution per se. I don’t know why the Isabella Ferrari painting reminds me of Joni Mitchell’s cover for Both Sides Now lol
 
If the paintings were juxtaposed with pictures, I think the campaign would have been great.
 

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