SheKnows: So how would you describe Juicy Couture's latest scent, Viva la Juicy La Fleur?
LeAnn Nealz: Viva la Juicy La Fleur is a fresh, floral interpretation of our bestselling Viva la Juicy. While Viva is seductive and glamorous, La Fleur captures a softer, more romantic side of the ever-chic Viva girl. We were inspired by the first delicate blossoms of spring.
SheKnows: Sounds tempting! So what was your inspiration in creating Viva la Juicy La Fleur?
Nealz: With the tremendous success of Viva la Juicy, we knew that we had more to offer the Viva girl. You can’t get much more seductive and alluring than Viva, so the natural direction was to go softer. We looked at [top model] Sasha Pivovarova, the inspiration behind Viva, and knew that La Fleur needed to represent a flirtier, more playful side of her.
SheKnows: Nice. So tell us about that gorgeous ad campaign.
Nealz: The Viva la Juicy ad features top model Sasha Pivovarova and was shot by renowned photographers Inez Van Lamsweerde and Vinoodh Matadin. The campaign captures the feminine and chic spirit of Juicy Couture. Sasha depicts the mischievous, fun-loving side to our girl — someone modern, on-trend, educated and cultured, and who doesn’t take herself too seriously.