Kirk Originals
"Luxury eyewear brand Kirk Originals has taken its 66 sq m boutique in London’s West End and broken away from the clinical box style that seems to be the norm for opticians with a futuristic design scheme inspired by its latest collections of specs."
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"That ‘you’re being watched’ feeling starts even before entering the store, with the front window display. Lit with uplights from Microlights, it features a series of oversized lenticular prints of eyes within frames created by London-based design studio Pencilkit."
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"Lenticular technology is used in printing to give an image the ability to change or move as it is viewed from different angles: here it has been used to have the eyes wink at the customers as they approach the store."
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"A statement wall running the full length of one side of the store echoes the interactive eyes of the front window, with a wall of what the designers call ‘winkies’. Also made by Pencilkit, these are white powder-coated sculptural bands each with their own pair of eyes. Each displays one style of glasses, and they can be tilted or repositioned to create clusters of eyes looking at the customer, creating a retail environment reminiscent of an art installation."
Boutique/store: Kirk Originals (flaghship store)
Type: Luxury eyeswear
Location: London, UK.
Text: All quoted text is from Anna Lewis (FX The Business Of Design)
Photos: FX The Business Of Design
Original source: fxmagazine.co.uk
