Stella McCartney F/W 2024.25 : Eva Mendes & Raye by Ethan James Green

This is actually very nice. A very strong photography campaign. I mean it's goes with the brand.

One thing I have to say though Stella McCartney stuff are very nice and durable. And I do get why innovation costs so much given that it's limited produced.
 
This had potential, but fell flat. The lighting is wrong, and with this much hair flipping going on, they should've added extensions to exaggerate the movement. The hair isn't giving and needed a lil help in emphasis to really take it there.
 
I was gonna say, Eva Mendez is kinda random. What's she even been up to? The photography is quite dynamic.
She's launching a zero-plastic consumer water (according to the instagram caption). Because the world needs more waste being created in the name of ecology. 🙄
 
All this campaign needed was Eva Mendes. What a beauty! Eva's campaign imagery far outshines those of Raye, who's part feels like an afterthought here.
 

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