Since there is a huge resurgance of stephen sprouse these days i thought i'd create a thread on his collaboration with target. this was the first target collaboration that made me think "holy smokes!" (at that time, target had already collaborated with mossimo and marc ecko which i wasnt at all interested in)
the collection was called "americaland" and had a patriotic theme...
excerpt from a new coffee-table book by brothers Roger and Mauricio Padilha, “The Stephen Sprouse Book,” where friends and collaborators talk about sprouse....
Kim Hastreiter, editor: After that, he went to do a collection for Target. They loved him, but Stephen hated sunlight and at Target, everyone’s in the office at 8 a.m. So there’s Stephen in Minneapolis, getting up at 5 p.m. and getting to work at 6. Eventually what they did was that they had one woman who would go home, feed her family and then come back with her kids at 8 to meet with him. He did fabulous stuff. He did skateboards, boogie boards, blow-up furniture, flip-flops, bathing suits, T-shirts. But he kept trying to sneak in Day-Glo Speedos and they were just like, “No.”
excerpt and image from wwd
looking at this image especially floors me because i think this skateboard would be worth major $$$$ today...
the collection was called "americaland" and had a patriotic theme...
excerpt from a new coffee-table book by brothers Roger and Mauricio Padilha, “The Stephen Sprouse Book,” where friends and collaborators talk about sprouse....
Kim Hastreiter, editor: After that, he went to do a collection for Target. They loved him, but Stephen hated sunlight and at Target, everyone’s in the office at 8 a.m. So there’s Stephen in Minneapolis, getting up at 5 p.m. and getting to work at 6. Eventually what they did was that they had one woman who would go home, feed her family and then come back with her kids at 8 to meet with him. He did fabulous stuff. He did skateboards, boogie boards, blow-up furniture, flip-flops, bathing suits, T-shirts. But he kept trying to sneak in Day-Glo Speedos and they were just like, “No.”
excerpt and image from wwd
looking at this image especially floors me because i think this skateboard would be worth major $$$$ today...
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