tFS Interviews - Members share their interviews of Fashion Insiders

Here's another way of presenting your print 'portraits' or 'snapshots' of people. This was for Nylon back in 2001. They actually printed it but the scans are on one of the other computers. The lesson to be drawn from this piece is that some of Planet Fashion's luminaries and sacred monsters are highly educated, profoundly cultured people and it is useful to be in possession of adequate information yourself in order to be able to control things...or at least to try to keep them under control.

Turn up to interview some of these sacred monsters without a bit of an education under your belt or without doing enough research to be able to pretend that you might have gone to skool and they will sniff you out, gobble you up and spit out the bone fragments. Hit someone like Paco Rabanne with a Death By Twenty Questions or Fashun Kwestions Fore Dummies formula and he will probably fall asleep until you leave...

Anyway, I hope my remarks and these two examples of the craft or "art" prove useful to you and that you can pick up some pointers to develop and improve your 'game'. What impresses me about you is that you seem genuinely to want honest criticism and that is a very good starting point because one never finishes learning and - one of my personal mantras - you is only as good as what you do tomorrow...

PK
 

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I might have marked it up in blue as an editor responding to someone who had sent it into the magazine.

PK

Your feedback is much appreciated Prosper. I agree with most of the blue pointers. I've many more queries now.
I would like the know the questions you would ask a relatively unknown person in the industry and if you've an example of something similar?
I know your Galliano piece is an example but what I want to understand from that is would those kind of questions work with someone who's not known at all in the industry? (in this case Nikhil)
Again i totally agree the deal about doing good research on your subject but does it really seem like i haven't done proper research on my subject?
Initially, this interview was sort of a mix of me stating what i know about Nikhil and then him answering my questions. Towards the end i made it only about the latter.
I've known him for 8 years. I asked him many questions that he didn't answer properly. It's my fault i didn't push him enough. I mean, i did..but his answers were just not okay.
For example, some text & Q/A i didn't include because his answers were not satisfactory. I'd like to know your opinion on some of those too.
----
Me: A book i read, “Ramp Up” by Hindol Sengupta, in a certain section says this about fashion/street fashion in India:
“Where is the climate for luxury? Luxury needs infrastructure; a comfortable lifestyle; ambitious architecture. Where are the great buildings? Where is the architecture that inspires us? The last great buildings were all built by the British” The point it was arriving at was different, which had more to do with designers and their designs, as it further says, “that is the vital point. Our inability to get our basic infrastructure right kills the development of our aesthetic at a level and yet, our determination to bypass that and see white swans in a polluted river is the key to success”
So what do you think?
Nikhil:I do think that's a problem. Even if you have the vision where is the infrastructure or the vision. Actually where is the interest of the masses? A very small part of the population would really find solace and inspiration in art galleries/museums. I really am in no position to comment heavily on this subject but yes I do think a little more exposure and professionalism might get us to go miles ahead in the fashion industry.
---

Me:What do you think about the street fashion scene in India?
Nikhil:People are traveling more, there are more brands seeping into the market so I did see some really nicely dressed people. People’s dressing style is evolving.
--
M:Who/what do you think is responsible for that kind of change/evolution?
He didn't really have an answer.
---
I agree with the rest of it.
And that question about what's in his fridge was just to add some humor. Maybe a bad attempt!
 
Turn up to interview some of these sacred monsters without a bit of an education under your belt or without doing enough research to be able to pretend that you might have gone to skool and they will sniff you out, gobble you up and spit out the bone fragments. Hit someone like Paco Rabanne with a Death By Twenty Questions or Fashun Kwestions Fore Dummies formula and he will probably fall asleep until you leave...

PK

Thank you for digging this out. While i read it, i get to know so much about Paco Rabanne as a person and i also clearly see that the interviewer has done his research but i ask again-What happens if the person is not known this famous in the industry?
I mean i sort of know everything about Nikhil on a personal basis, till the time he was my senior at NIFT i felt asking personal questions made no sense.
At the same time, I did want to talk about things like:-
theme of his award winning graduating collection.
how he & his dressing style was affected when he joined fashion school.
I'd asked him these but just ended up not including because he was hesitant and his answers were not elaborate.
I guess non-inclusion of more personal questions made the interview look shallow?
--
What do you think? Also, if you don't mind and have time i'd like to see more interviews.
-----
And Bombay is hot, humid & crazy. I love it more than any other city in India. You should probably visit Bombay for the fashion week this September.
 
I've known him for 8 years. I asked him many questions that he didn't answer properly. It's my fault i didn't push him enough. I mean, i did..but his answers were just not okay.

For example, some text & Q/A i didn't include because his answers were not satisfactory. I'd like to know your opinion on some of those too.

----
Me: A book i read, “Ramp Up” by Hindol Sengupta, in a certain section says this about fashion/street fashion in India:

“Where is the climate for luxury? Luxury needs infrastructure; a comfortable lifestyle; ambitious architecture. Where are the great buildings? Where is the architecture that inspires us? The last great buildings were all built by the British”

The point it was arriving at was different, which had more to do with designers and their designs, as it further says, “that is the vital point. Our inability to get our basic infrastructure right kills the development of our aesthetic at a level and yet, our determination to bypass that and see white swans in a polluted river is the key to success” So what do you think?

Nikhil: I do think that's a problem. Even if you have the vision where is the infrastructure or the vision. Actually where is the interest of the masses? A very small part of the population would really find solace and inspiration in art galleries/museums. I really am in no position to comment heavily on this subject but yes I do think a little more exposure and professionalism might get us to go miles ahead in the fashion industry.

---

Me:What do you think about the street fashion scene in India?

Nikhil:People are traveling more, there are more brands seeping into the market so I did see some really nicely dressed people. People’s dressing style is evolving.

--
M:Who/what do you think is responsible for that kind of change/evolution?

He didn't really have an answer.

---

Hi Manou,

I'm not a journalist ... and have not trained in journalism. But this interests me and I'd like to comment. Prosperk will probably be able to give you better insight .... but I felt I needed to add my 2 cents here and maybe give you something to think about.

In the quote above, you say that he didn't answer correctly? Maybe you just didn't ask the right question.

The question about the book was not very easy to understand. It was a rather confusing quote. I had to read it several times before I could understand what the author was trying to say .... that infrastructure (beautiful buildings, highways, parks, etc.) can inspire fashion design but there's been nothing much new since the British (good point, BTW). So I suspect that he just missed the point of your question. Probably there was a better way to ask him if he had an opinion about this.


In the second section where you asked him about street fashion, he answered your second question, but you didn't notice it. When he said "People are traveling more, there are more brands seeping into the market", he just told you who/what he thought was responsible for street fashion in India to be evolving. He just didn't have anything else to add.




Now on to interviewing in general ... at least what I'd consider if I were planning an interview:

They say a good lawyer won't ask a question of a witness unless they know what the answer will be. That is why they do so much pre trial research ... they direct what happens in court and they know what is coming. I would think that a good journalist can learn from this .....


There are different things that an interviewer may want to get from their subject. Sometimes it's just information ... the facts about who, what, why, when and where. Sometimes it's personal information about himself. Sometimes it's about knowledge and insight that the subject is able to share. And sometimes it's about all three. You need to know what you want to learn from the interview and plan it all in advance.

Research will tell you if the subject will even talk about personal matters or not and if your subject has strong or insightful opinions about anything in particular and whether or not you want to go there. Research will help you decide where to take the interview and how to get the most out or your subject.

Plan your questions carefully and direct the inteview in segments that make sense. Ask open ended questions so that the subject finds it easy to talk about himself and his ideas ... but know where you are going with them.

All of this requires research and a plan, whether they are well known or not.
 
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Nikhil:People are traveling more, there are more brands seeping into the market so I did see some really nicely dressed people. People’s dressing style is evolving.

--
M:Who/what do you think is responsible for that kind of change/evolution?

The dressing style is evolving.. because of traveling more. Where to? And what do they see that makes them bring a change to their style?
I felt the answer could've been more elaborate maybe because it was conflicting with what i knew.
What i know is based on what some people i photographed at the fashion week told me. Their style inspiration comes from street style blogs mostly, magazines and then just wanting to look good but these people are rare. And most of these people probably won't be dressed that way in their daily lives which brings me to the "Where is the climate for luxury?" quote from the book. You see the connection?
-
And you're right, probably there was a better way to ask him the same.Hmm.

I agree with rest of what you've said about the research. Thank you!
 
Good comeback, Manou! I am going to consider your questions carefully in order to give you the best response I can. Bette's comments are very valid. Yes, I certainly did my research before interviewing Paco. It's a question of respect for the subject, apart from anything else. It helps when the person is very interesting and has opinions to offer.

P
 
The dressing style is evolving.. because of traveling more. Where to? And what do they see that makes them bring a change to their style?

Ah ... these are actually good questions to follow up with ... to try to get him to explain further, if he has given it any thought.
I felt the answer could've been more elaborate maybe because it was conflicting with what i knew.
What i know is based on what some people i photographed at the fashion week told me. Their style inspiration comes from street style blogs mostly, magazines and then just wanting to look good but these people are rare. And most of these people probably won't be dressed that way in their daily lives which brings me to the "Where is the climate for luxury?" quote from the book. You see the connection?

I get the connection.

It sounds like it's a point that you wanted to make. You did some reading and liked the point of what the author was saying. And you confirmed it by talking to people on the street.

But, isn't the point of an interveiw to get the subject to talk about what he's interested in and to offer his points of view? If you wanted to make that point, then you should have interviewed yourself! :wink:

That is why it didn't work ... it was your point, not his. At least ... that's what it looked like to me.

Do more research (a pre inteview conversation is always good, if you can do it) ... ask questions about things and concepts that he's passionate about. I think you will get a lot more out of him.
 
I actually didn't want to make any point. I agree it was his interview and i wanted him to give out his point of view. By quoting those lines from the book i was only giving him a direction and asking him HIS point of view and not making a point.
Also, we talked for hours before i decided to turn it in to an interview.
He talked passionately about:
-his visa story(which he didn't elaborate upon eventually)
-his struggle in London. I told him it reminded me of Christian's Dior's struggling phase...and that was the primary reason why i thought it could turn in to a good interview.
-his life at NEXT(initially how his colleagues sort of ignored him because he was from India, the design processes one has to follow)
Not included again as he was not okay with it being included.
---
I think i did all that you've said i should've done but still something went wrong!
 
I totally agree with the points about doing your research. Another factor to take into consideration is your audience and their needs and interests and that should shape the questions that you ask and the level of detail you seek.

On my end, I do edit the interviews - even Q&A ones; I feel like this is OK as long as I do not materially change the information provided or the tone. So if during an in interview, we spoke about business and then jumped to personal then education and then back to personal and then to business, when I publish the interview, I may group all of the like things together.

My point is that no matter how prepared and organized you are, the interview may get scattered (you may think of a follow up to an earlier question or realize that an earlier point needs to be clarified); that is not necessarily a bad thing and the written version does not need to reflect those zig-zags.

It seems like this interview came about in an atypical way, so while I see you wanting to improve, you should not be too hard on yourself about what you did right or wrong. The reason why I bring this up is that you don't want to get so strict that you don't seize opportunities. I don't know if you have other friends in the fashion business or are notable alums from your school, but if an interview opportunity presents itself because you were hanging out with an old friend, and as long as you are not wasting your friend's time or disrespecting them with your lack of preparation, then take advantage of the opportunity to interview him / her if it presents itself. Again, the awkward parts can be fixed through editing.
 
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Thank you for digging this out. While i read it, i get to know so much about Paco Rabanne as a person and i also clearly see that the interviewer has done his research but i ask again-What happens if the person is not known this famous in the industry?

Good question. First of all, you have to ask yourself a basic question: why are you going to interview the person? The answer will usually be that the person is interesting and has something to say.

Is the person famous? No? Then what is going to make them interesting to the reader/viewer? In this case, you touched on it when you referred to his working visa hassles and to Fashion in India.

The visa angle is relevant to so many young people who would like to work in Europe or the United States, either in the longterm or just to gain experience that they can put to use when they return home.

The Fashion in India angle should be interesting to anyone who takes Fashion even half-seriously. As I am sure you and your friends know, the majority of Westerners are alarmingly ignorant about what goes on outside the EU/US bubble and fashionistas are no exception. Two weeks blasted on skunk in Goa does not amount to absorbing Indian culture and street style…

Another point worth remembering: just because you might feel that a topic or sub-topic could be uninteresting to your audience, it is not necessarily true. So ask those question and if the subject is a bit hesitant, push him or her a little to get them talking. Once you get them talking, their words create the interest.

There again, your questions also create the interest...or should. You edited out the following passage because you felt that his answer was not up to scratch:

----
Me: A book i read, “Ramp Up” by Hindol Sengupta, in a certain section says this about fashion/street fashion in India:

“Where is the climate for luxury? Luxury needs infrastructure; a comfortable lifestyle; ambitious architecture. Where are the great buildings? Where is the architecture that inspires us? The last great buildings were all built by the British”

The point it was arriving at was different, which had more to do with designers and their designs, as it further says, “that is the vital point. Our inability to get our basic infrastructure right kills the development of our aesthetic at a level and yet, our determination to bypass that and see white swans in a polluted river is the key to success” So what do you think?

Nikhil: I do think that's a problem. Even if you have the vision where is the infrastructure or the vision. Actually where is the interest of the masses? A very small part of the population would really find solace and inspiration in art galleries/museums. I really am in no position to comment heavily on this subject but yes I do think a little more exposure and professionalism might get us to go miles ahead in the fashion industry.

Great question! Good, strong literary reference. However, and this is only my opinion, you should not have included the bit I have italicised. I think you lost him there. It should have been:

Me: A book i read, “Ramp Up” by Hindol Sengupta, in a certain section says this about fashion/street fashion in India:

“Where is the climate for luxury? Luxury needs infrastructure; a comfortable lifestyle; ambitious architecture. Where are the great buildings? Where is the architecture that inspires us? The last great buildings were all built by the British” So what do you think?

Nikhil still managed to come back with a strong response:

Nikhil: I do think that's a problem. Even if you have the vision where is the infrastructure or the vision. Actually where is the interest of the masses? A very small part of the population would really find solace and inspiration in art galleries/museums.

Where is the vision? Where is the interest of the masses? Most young upwardly mobile Indians with whom I have supped cocktails in the Taj in downtown Mumbai don't even care enough about "the masses" to factor them into their conversation. Nikhil raised the question. Good chance there to digress into a short discussion about the nature of India's cultural renaissance. Why do "the people" care so little about their cultural heritage?
The answers are clear, if one knows India just a little, but remember that many of people reading your blog and reading this website hardly leave their bedrooms let alone their countries. So, educate them.

Nikhil finished up by remarking:

I really am in no position to comment heavily on this subject but yes I do think a little more exposure and professionalism might get us to go miles ahead in the fashion industry.

I wouldn't let an interviewee get away with that. He is clearly in a position to comment as "heavily" as he likes on the subject in question, having proven himself by getting it together to move from India to Britain to work in the fashion industry. What sort of "exposure"? Does he mean that magazines like Vogue India ought to support up and coming homegrown talent a little more than they do?

Of course, there are some really boring, uneducated people out there and many of them are very famous. I adopted a rule early on: avoid interviewing ‘celebrities’ unless they have proven that they are worth it beforehand. Just focus on interesting people, whether they are famous or not.

I mean i sort of know everything about Nikhil on a personal basis, till the time he was my senior at NIFT i felt asking personal questions made no sense. At the same time, I did want to talk about things like:-
theme of his award winning graduating collection. how he & his dressing style was affected when he joined fashion school. I'd asked him these but just ended up not including because he was hesitant and his answers were not elaborate. I guess non-inclusion of more personal questions made the interview look shallow?

I would agree with this. The extract you showed us, which I have just critiqued, was actually pretty good as it was. If you have more stuff like that in reserve, perhaps you should consider re-editing the interview.

If he felt uneasy talking about himself on a personal level, you could have prodded him gently into talking about the topics already mentioned, like the fashion scene in India or even just Mumbai, leading him slowly into expressing his opinions as a young Indian fashionista assisting in the cultural renaissance of India.

You could also have talked, again, about the visa thing, and why it is so hard for young people to come to Britain to get some work experience. If you wanted the interview to have some ‘teeth’, you might have referred to awkward sub-topics like colonial times, and how Britain should make it easier for young professionals other than bankers and computer programmers to come and spend time in “the Mother Country” gaining education and experience. After all, you did actually mention British influence in India, although you edited this out.

OK, so I know a lot of people under the age of 35 have little knowledge of history but history is more important than many youngster imagine. It is a guidebook to human nature and behaviour through the ages and also gives you a good contextual environment in which to frame your topics.

What do you think? Also, if you don't mind and have time i'd like to see more interviews.

I’ll happily send you some if you send me your e-mail address but I am wary of putting too much of my archive up on the web as I have had stuff stolen and published on various websites, including Wikipedia, without any reference to me.

And Bombay is hot, humid & crazy. I love it more than any other city in India. You should probably visit Bombay for the fashion week this September.

I probably should. I never have much time in September and I know next September will be very busy. But if I can find some time, I may follow your advice. I know how crazy it is: I have ridden an Enfield around the city. It is a bit like riding a motorcycle in Dublin, or Paris. Not quite as dangerous, though.

PK
 
Agee, thank you! I agree.

Prosper, you're amazing. Thank you again for such a detailed feedback. It makes complete sense now. All that you've mentioned does make me notice my own ignorance regarding certain topics when discussed in detail.

So yes, i will re-edit the interview. I'm really glad we had this discussion and the inputs i received. I'm sending you a message with my e-mail for those interviews that you don't mind sharing with me.
 

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