The A/w 04.05 Hit List

[Lena]

here is the list for the most viewed a/w 04.05 collections according to style.com

from wwd

Style.com Hits: Milan and Paris designer collections ranked by the number of page views
Even if people weren’t sentimental about Tom Ford’s departure from Gucci and Yves Saint Laurent, they must have been curious to see what the designer sent down the runway for each house’s final show. The public’s interest in Ford is evidenced by the fact that Gucci received more page views than any other Paris or Milan fall collection posted on Style.com. Chanel, which came in second on this list, captured the top spot last year. Prada and Dolce & Gabbana made strong showings, and Web pages of their lesser-priced siblings, Miu Miu and D&G, were also highly viewed.


GUCCI
Page views: 1,346,254
“These were gorgeous clothes. Commercial clothes. Clothes with character, bravado, history,” said WWD. It was the work of a designer “going out in the proverbial blaze of glory.”

CHANEL
Page views: 1,324,721
When Karl Lagerfeld sets a new direction for fashion, he changes course as soon as others join in. With many designers now mining fashion’s softer side — a look he introduced several collections ago — he took a detour into tougher territory.


PRADA
Page views: 1,119,142
If imitation is the sincerest form of flattery, then Miuccia Prada has a lot of admirers. But try as they might, it will be hard to “borrow” from this show. “Every look shone blindingly bright with a singular message,” said WWD.


DOLCE & GABBANA
Page views: 955,851
The designers, who blurred the feminine-masculine border, were inspired by a series of Helmut Newton photographs of the fashions of Yves Saint Laurent.


YVES SAINT LAURENT
Page views: 933,226
Tom Ford followed up his Gucci tour de force with a display of “slick, sexy, commercial fashion,” said WWD, noting that the Chinoiserie theme “was worked to subtle perfection.”


LOUIS VUITTON
Page views: 916,184
Marc Jacobs’ fall collection for Louis Vuitton was inspired by the Scottish Highlands. To wit, plaids appeared on everything from fur-trimmed coats
to bustles.


GIORGIO ARMANI
Page views: 903,928
The designer’s fall collection heralded a return to major eveningwear after spring’s limited offerings. Other highlights included coats and jackets fitted through the waist and flared at the hips and long body-hugging skirts.


D&G
Page views: 865,765
Domenico Dolce and Stefano Gabbana used a set that looked like a quaint thrift shop to send out a D&G collection that celebrated retro fashion.


MIU MIU
Page views: 812,074
Miu Miu was a mix of Seventies influences and
the nerdy looks that Miuccia Prada loves. Funky platform shoes, lizard handbags and distressed leather jackets were paired with cardigans and tweed skirts.


VERSACE
Page views: 760,790
WWD boiled it down to this: The day clothes were terrific, and the evening, well, let’s just say, oops.


MARNI
Page views: 755,315
“Consuelo Castiglioni sent out clothes that were ladylike without a hint of camp, a touch retro without looking musty and artsy while completely dodging the goofy factor,” said WWD.


ALEXANDER MCQUEEN
Page views: 743,952
“McQueen is a master technician who knows how to make ultra-complicated shapes utterly wearable,” said WWD. “[His] tailoring is impeccable in lady’s suits and a range of terrific coats.”


CHRISTIAN DIOR
Page views: 730,178
John Galliano’s rockabilly-themed show for Christian Dior may have taken theatricality a mite too far. WWD said there wasn’t a single item of real daywear for real women.


VALENTINO
Page views: 647,199
In a departure from his usual feminine frills, Valentino paid homage to Helmut Newton’s photography and Rainer Werner Fassbinder’s black-and-white films with crisply cut shapes embellished with luxe ladylike details.


CHLOE
Page views: 594,179
“There have been many glimpses of Phoebe Philo’s genius since her start at the house, but this collection was a breakthrough that could take Chloé to the front of the pack,” said WWD in its review.


ROBERTO CAVALLI
Page views: 581,648
Cavalli focused on the “Opium opulence” of Venetians with a love of Byzantine glitz for a collection that had all the over-the-top impact of his animal-print looks.


VIKTOR & ROLF
Page views: 503,139
Victor & Rolf’s collection included dressed-up day clothes sprinkled with glittering crystals and evening looks fit for a Hollywood siren. Models wore doe-eyed makeup and fanciful antlers.


BALENCIAGA
Page views: 492,323
“The collection Nicolas Ghesquière showed was filled with beautiful, complicated clothes, some of which are not destined to fly off the racks anytime soon,” said WWD.


HERMES
Page views: 486,051
A new fashion day dawned at Hermès with Jean Paul Gaultier’s first collection for the brand, which brought a fresh eye to the venerable house while championing its traditions.


FENDI
Page views: 469,071
Karl Lagerfeld’s furs were “real mind-benders, expanding the horizons of what a fur can be,” said WWD. As for the rest of the collection, “There was a whole lot going on. Yet, in a way, not enough.”

 

[Spacemiu]

not really surpising

 

[Lena]

the big surprise came from Dior ... i mean thirteen?
what a slap in the face..
the LVMH people should be re-thinking

the other quite sad surprise was not to see Lanvin in the list

 

[Spacemiu]

yeha i'm suprised lanvin was not on the list.

 

[tott]

As lovely as Lanvin is, it's not exactly a household name. Yet... If you're talking to someone who doesn't follow the fashion circus and mention Gucci, they know. Mention Lanvin and you get a blank stare.

 

[metal-on-metal]

We have to keep in mind that style.com is owned by Conde Nast. Naturally, big VOGUE advertisers like Vuitton and Chanel are going to get top placement on the style.com website (listed first on the front page, in the margins on each page, in a pop-up window, etc). So of course this results in more page hits for them.

Companies like Lanvin, who hardly advertise at all, are left buried at the bottom of the 'Fashion Shows' page where not as many people can get to them.

 

[Lena]

still, Dior is a big advertiser for conte nast but the page clicks are quite very low right?

 

[metal-on-metal]

This is true. But that Dior collection was absolutely disgusting.

The top five on this list basically account for 50% of Vogue's ads revenue.

 

[Lena]

Originally posted by chickonspeed@Mar 21st, 2004 - 1:06 am
This is true. But that Dior collection was absolutely disgusting.

point is that since the list is based on clicks by collection, it's obvious that ugly or not, less and less people seem to be intersted in what Dior has in store.

(first they click , then they judge)

 

[tott]

Originally posted by Lena+Mar 20th, 2004 - 11:18 pm--><div class='quotetop'>QUOTE(Lena @ Mar 20th, 2004 - 11:18 pm)</div><div class='quotemain'> <!--QuoteBegin-chickonspeed@Mar 21st, 2004 - 1:06 am
This is true. But that Dior collection was absolutely disgusting.

point is that since the list is based on clicks by collection, it's obvious that ugly or not, less and less people seem to be intersted in what Dior has in store.

(first they click , then they judge) [/b][/quote]
Aah, but Lena... People might've already seen some images from the show in newspapers, on other websites and other places and therefore didn't feel the need to watch the entire shipwreck...

 

[metal-on-metal]

Oh I'm not arguing with you, Lena. I think that people are tired of Galliano's antics at Dior and interest has finally started to drop off, as evidenced by the stats that you posted. I was just also trying to make the point that style.com has tools available to make their top advertisers happy. And the result is prime hits for Prada, Chanel, Vuitton, Gucci, etc. So, in a way, the stats are unfair.

A completely objective way to study true viewer interest in these collections would be to list the shows in alphabetical order in Times New Roman on a black and white page. No slick graphics, no taglines, no "paris highlights" business. Then we would truly see which shows are being sought out by readers.

 

[Lena]

i really understand your point chick
since advertising is everywhere we look, i somehow feel the list is really representing style.com's viewer's choices

and tott, of course you are also right , still i believe many have a first go to the shows through style.com

 

[Plumour]

quite predictable.

 

[Deleted member 7575]

Gucci was obvious to top the list, people look at labels like prada, chanel and louis vuitton because they think they are supposed to, and the rest don't have popular enough names to make the top ten but aren't so obscure they get overlooked.



as for Dior. Well...oversized collars and clunky shoes don't quite cut it.

 

[Belowen]

Interesting. Thankyou for sharing, Lena

 

[ignitioned32]

Not surprising for me, either.

 

[softgrey]

i think chickonspeed makes a good point and these figures don't really mean much except to the advertisers in vogue and w...don't forget w....they are part of style.com as well...



lanvin's got to to start spending some money on marketing and pr...

 

[Orochian]

The biggest surprise in the list for me is Marni. This house has certainly gone a long way in a remarkably short amount of time.

Too bad their menswear sucks harder than a Hoover...

Oh and I feel so sorry for the 730,178 pairs of eyes that had to endure Galliano's torture which we call the Dior show.

 

[softgrey]

Originally posted by Orochian@Mar 21st, 2004 - 8:46 pm
The biggest surprise in the list for me is Marni. This house has certainly gone a long way in a remarkably short amount of time.

Too bad their menswear sucks harder than a Hoover...

Oh and I feel so sorry for the 730,178 pairs of eyes that had to endure Galliano's torture which we call the Dior show.

you are so funny!!!

and so right...

 

[Lena]

Originally posted by Orochian@Mar 22nd, 2004 - 2:46 am
The biggest surprise in the list for me is Marni. This house has certainly gone a long way in a remarkably short amount of time.

Too bad their menswear sucks harder than a Hoover...

Marni has become top trend influence since some seasons now,
happy to see the 'general public' can finally see this

as for their menswear, excuses for not sharing your view..
have you actually see them up close?

i could buy everything if i was a guy (credit card allowing of course)