The Attico S/S 2025 Milan

LadyJunon

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First Look at the Attico:





FYI: I watched the live and it was a mess. Lots of models caught in the trailing lace dresses towards the end of the show.
 
I loved the collection!
It’s clear that Helmut Lang, Tom Ford and Nicolas Ghesquiere were on the mood board…And those are names that always works for me.
I think this is a huge improvement from their first collection in terms of pieces to wear. I like a Cargo pant, a big jacket from time to time and I think everything was well executed in that kind of lane of fashion.

The very revealing stuff is not really my thing but it works!

I think Emmanuelle Alt did her magic here. That kind of apocalyptic, trash streetwear meets sportswear is her forte. It can look a bit Isabel Marant-ish in some ways but it was very Italian in the sexiness.

And the cast is fabulous. It reminds me a bit of the Emmanuelle/Decarnin Balmain era where you had the feeling the girls wanted to wear the clothes after the show.

I think this was a nice collection.
It was funny how they looked like Emmanuelle’s clones. You would think Geraldine Saglio is their sister.
 
Can’t stand it. And why new designers think it’s cool and underground to mix a bomber jacket with night dress? It's so passe and not cool, sorry.
 
For a brand called The Attico, this looks like it has been stored in a basement for a very long time...
 
It’s beyond cheap, dated, terribly styled… just awful.

Btw, is there a thread about the style.not.com guy? His IQ must be under 70 I swear.
 
Liked the spring tones for seasonal appropriateness, but was much more into the darker palette seen at the end of the show sequence. The Air Jordan collaboration I don't know was necessary but if it was worthwhile in business, who can really be mad about a partnership? With Nike's CEO stepping down, I am sure they need all the positive press they can get.

Loved the proportions and balance between hard and soft, sexy and tomboy. I could have done without the overexposing and spiderweb-shredded looks though. Still a decent effort.
 
Btw, is there a thread about the style.not.com guy? His IQ must be under 70 I swear.
doesn't need one, he was one of our most active members, we know enough lol.

this 100% looks like the kind of brand Vogue Paris would aggressively push back in the day, securing the best models and even pushing smaller designers off the calendar to make room for it, only to have the brand disappear 2 years later (Hakaan..). This is all over the place, it's basically an audition for celebrity approval. It's also really unflattering, once you make Vittoria look wide..
 

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