The Row Pre-Fall 2026 Paris

[brandon J pierre]

I love the 90s, that´s true! But last decade had interesting things too (Owens, Phoebe, etc)...but this current one so far has been a disaster to me.

It's getting better

 

[jeanclaude]

It's getting better

Let´s hope so!

 

[dancv]

My favourite Pinterest brand! It’s so chic and elegant, I can’t help but to love it. At least they are honest with their rip off unlike other designer who rip off and try make it sound like they just discovered fire.

 

[donyan]

who knew that The Row would turn out to be my favourite collection of the season? This and Tom Ford and MiuMiu and Rick Owens.

 

[tourbillions]

All that secrecy to show this...as if they have invented something truly revolutionary or something.

Not sure if they are scared of being copied by others; or they are scared of being sued for all the rip-offs.

scared of being criticized. They want the row to be a brand that only lives in our mind like hedi's celine. When in reality it was all merch

 

[Kanzai]

Tbh The Row has their identity in late 2000s and early 2010s, they have been loyal to such style since the very first days. The quiet luxury trend makes people hate them but they were very adored in a decade before. People just hate American brands for many unknown reasons LOL, it’s like if they’re not AmEriCan SportWeEAR enough then they are PreTENtioUS.

 

[YohjiAddict]

Lovely collection, serene and sophisticated. Look 31 has more Balenciaga in it than all of PPP’s bland third-rate department store collection.

The question remains if their constant “referencing” is enough to build a long lasting legacy…at the very least it gives the eyes a rest after Miu Miu’s tacky canteen maids.

 

[FashioNarrating]

From the sculpted updos to the pointy little pumps, this is quite elegant and I'm not about to blame the Olsens for doing things that houses who have the historical cred to do aren't/haven't been doing for a while. If the creative directors of Jil Sander or Balenciaga don't think they should be outperforming a brand led by two former child actors when it comes to pristine white shirting or seemingly simple black dresses with interesting and yet flattering volumes, that's on them.
What The Row lacks is punch and liveliness overall - whether they are deciding not to show the actual show, limiting the palette to black and white, or showing a Philo-lite feather-front skirt as an attempt to have a 'fun' item in the collection, it all feels sort of inanimate and curated to the point of one not wanting to engage with it, unless you're a filthy rich woman who just wants her privacy and luxuriously minimalistic clothes without logos, actual colors or prints - which is very much what the twins are nowadays.

 

[Wolkfolk]

Its very chic indeed! It is really good.
I love the strings pieces, the voluminous skirts witht the pants, the knits, the Miyake-esque coat, and the textured white jacket that is in the video. The layering is very charming.. an overall great styling. Also the fit seems to be finally on point (for the most part.. still some little errors in the gowns). But even the oversize shapes are actually very flattering!
Thank you for the video because it is definitely worth seeing in color and in motion. That look on Anne Catherine is sublime in the video for example. And I feel the photography does not translate the textures well enough, because I am sure the fabrics seem sumptuous.

Probably their strongest collection in a while actually. Though, does the presentation(lookbook) have to be so pedantic ?!

 

[Kanzai]

I love the footage from Marines, very laid back atmosphere. They seem to be enjoying the show very much.

 

[disco54]

All they need to to is add color, but the first outfit is perfection, so sleek yet clean in contrast to the dumpster fire you see on runaways these days. The according pleated trench and pants wonderful, I have a pair of 90s knife pleated palazzo pants like that , I bought in 94 from Donna Karan.